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foodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.
Job DescriptionDo you love food and convenience put together? Then you just might love foodpanda.
foodpanda is the leading, on-demand food delivery company in Singapore, bringing thousands of your best loved restaurants online into your home or office - fast! We’re all about bringing on the smartest folks as we continue to grow with an “all hands on deck” environment and hire those who can thrive in a startup culture.
We’re looking for a highly driven and passionate Manager, Campaigns - Qcommerce to join our Marketing team. This role is pivotal in driving brand visibility, shaping marketing strategies, and delivering high-impact campaigns that accelerate customer engagement and business growth.
About the Role:
As a Manager, Campaigns - Qcommerce, you will be responsible for developing and executing end-to-end, integrated marketing campaigns that fuel brand awareness, customer acquisition, and Quick Commerce growth. You’ll combine data-driven insights with creative thinking to craft compelling brand and product messages across a variety of channels — from Online to Offline media channels.
You’ll also play a key role in identifying emerging market trends, analysing competitive activity, and supporting the development of go-to-market strategies that drive business impact. This is a high-visibility role suited for someone who can effectively manage complex stakeholder expectations while staying focused on delivering strong, insight led marketing outcomes in a fast-paced, agile environment.
Key Responsibilities:
- Develop and execute data-driven marketing campaigns to drive brand awareness, traffic, and user engagement across Quick Commerce (eg, pandamart & Shops)
- Conduct regular market research and competitor analysis to identify new opportunities and refine campaign strategies
- Partner with cross-functional teams, including marketing, category managers, and suppliers, to co-create joint marketing activations and promotional campaigns
- Monitor, analyze, and report on campaign performance KPIs; optimize campaigns based on insights and ROI
- Own campaign planning from ideation to post-campaign analysis, ensuring timely execution and alignment with the overall brand strategy
- Manage campaign budgets efficiently while achieving campaign targets and margin goals
- Support the development of marketing assets, messaging, and promotional toolkits aligned with brand guidelines and customer needs
- Act as the key custodian of trade marketing activities across Quick Commerce, ensuring alignment between commercial objectives and marketing execution
- Provide strategic guidance and oversight to the Quick Commerce marketing team on campaign deliverables, timelines, and execution standards
- Stay on top of industry trends, customer behaviour shifts, and digital innovations to inform future marketing initiatives
- Degree in Marketing, Communications, Business, or a related field
- Minimum 6-7 years of experience in marketing campaign management, preferably within fast-paced, consumer-facing industries such as e-commerce or FMCG
- Proven track record of successfully managing multi-channel campaigns (digital, social, CRM, offline, etc.)
- Excellent project management and organizational skills, with the ability to juggle multiple campaigns under tight timelines
- Comfortable analyzing performance data to support execution optimisation and decision making
- Skilled in working alongside marketing and commercial teams in a dynamic, fast-paced setting
- Confident communicator with strong stakeholder management skills
- Comfortable working in an ambiguous, fast-moving environment, and able to turn challenges into marketing opportunities
