Manager, Asia Marketing

#LI-Hybrid

Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply! 

What We Need:

2K is looking for a Marketing Manager based in Singapore for our flagship PC & Console Titles. The role will focus primarily on NBA & Sports titles but could also include work from across our core and FTP portfolio, with projects allocated based on launch cycles and team capacity.

The ideal candidate has a strategic approach and a proven ability to implement marketing campaigns. A passion for video games, and a strong experience in the Asia market is necessary to be successful in this role. 

As a Marketing Manager, you will be in charge of meeting sales and business objectives through rolling out effective GTM and consumer marketing initiatives through the development and execution of comprehensive strategies and campaigns to drive market share and revenue growth across Asia markets for assigned titles. 

Key Responsibilities:

Regional Strategy

• Identify cultural events and insights to help build strategies for Asia to maximise commercial opportunities and local relevance throughout the region

• Work with the Marketing, Commercial, and Sales to ensure all growth market opportunities are considered

Campaign Management

• Collaborate with respective Business Unit cross-functional teams to align regional campaigns in accordance to global campaign strategies

• Budget planning and management including PO raising

• Brief agencies and help develop paid and organic planning including media, local partnerships and events

• Collaborate with PR and Influencer agencies and teams to pull a comprehensive campaign together

• Campaign performance reporting throughout campaigns

Executional Excellence

• Ensure excellence in all aspects of the campaign delivery

• Track timing and delivery of campaign, and escalate any concerns

• Detail-oriented and systematic approach in the execution and evaluation of marketing activations

Stakeholder Management And Communication

• Communicate and collaborate with internal stakeholders inclusive of Global cross-functional teams, and regional Commercial, Sales and Operations to ensure alignment and support for regional initiatives and to achieve business goals

Who We Think Will Be A Great Fit:

• At least 5 years of relevant experience in the marketing industry in Sports, FMCG, entertainment marketing or consumer lifestyle brands. Game industry experience is a strong bonus. Candidates with extensive relevant experience may be considered for a higher-level role.

• Careful, detailed with a proven track record to execute in potentially diverse situations

• Strong communication, interpersonal and conceptual thinking skills

• Strong understanding of regional customer and market dynamics and requirements.

• A good understanding of game publishing models an appreciation of product and player first marketing

• Excellent written and verbal communication skills in English

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never use instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.