Loyalty Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

• Design, launch, and manage customer loyalty programs and customer segmentation strategy (based on RFM model) that align with business objectives

• Define the rewards structure, including points system, tiers structure, earning/redemption rules, and experiential benefits

• Design customer segmentation framework based on RFM score and develop tailored engagement strategies for each segment, focusing on high-value customers, at-risk and dormant users

• Create campaigns that encourage loyalty program participation, drive repeat purchases & cross-sell/up-sell strategy, and generate more higher value users

• Foster emotional loyalty by delivering value-added experiences beyond discounts or points

• Measure program performance through key metrics such as retention rate, CLV, and redemption rates. Use insights to refine loyalty strategies and create targeted customer segments

• Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)

• Develop clear and compelling messaging guidelines to communicate program benefits and updates and ensure consistent branding and a positive customer experience at all loyalty touchpoints

• To ensure the quality of our customers, Retention and Loyalty Program

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Requirements

• Minimum 6 to 8 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry

• Proven track record of developing and executing successful retention strategies that drive measurable business results

• Strong understanding of loyalty program design and customer lifecycle marketing

• Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling.

• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.

• Leadership experience, with a demonstrated ability to build and manage high-performing teams.

• Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.

• Experience in budget management, with a focus on maximizing ROI and customer lifetime value.

• Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.

• Passionate about delivering exceptional customer experiences and fostering long-term loyalty.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!