Loyalty Marketing Associate Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

- Design, launch, and manage customer loyalty programs that align with business objectives
- Define the rewards structure, including points system, tiers structure, earning/redemption rules, and experiential benefits
- Design customer segmentation framework based on RFM score and develop tailored engagement strategies for each segment, focusing on high-value customers, at-risk and dormant users
- Create campaigns that encourage loyalty program participation, drive repeat purchases & cross-sell/up-sell strategy, and generate more higher value users
- Foster emotional loyalty by delivering value-added experiences beyond discounts or points
- Measure program performance through key metrics such as retention rate, CLV, and redemption rates. Use insights to refine loyalty strategies and create targeted customer segments
- Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)
- Develop clear and compelling messaging guidelines to communicate program benefits and updates and ensure consistent branding and a positive customer experience at all loyalty touchpoints
- To ensure the quality of our customers, Retention and Loyalty Program

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Requirements

- Minimum 5 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry
- Proven track record of developing and executing successful retention strategies that drive measurable business results
- Strong understanding of loyalty program design and customer lifecycle marketing
- Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.
- Leadership experience, with a demonstrated ability to build and manage high-performing teams.
- Deep understanding of the OTA industry, including customer behavior, market trends, and competitive landscape.
- Ability to thrive in a fast-paced, dynamic environment with shifting priorities and demands.
- Passionate about delivering exceptional customer experiences and fostering long-term loyalty.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!