The Lead Product Marketing Manager will develop go-to-market strategies, craft compelling messaging, and enable sales teams to drive revenue for Sprinto's compliance automation platform.
Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 300+ employees & helping 2000+ Customers across 75+ Countries. We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding, including our latest Series B round.
About the role -
Sprinto is on a mission to redefine compliance and audit automation for modern businesses. We help fast-growing SaaS companies unlock new revenue streams by seamlessly achieving and maintaining compliance without the bottlenecks of traditional processes. Sprinto makes it effortless, actionable, and a growth enabler in an industry filled with complexity and jargon.
We’re not just another SaaS company—we’re innovators. And we’re looking for a high agency Lead Product Marketing Manager to help us craft a compelling narrative, position Sprinto as an industry leader, and move markets in our favor. If you thrive at the intersection of strategy, storytelling, and execution—this is your opportunity to drive impact at scale.
Some key responsibilities of the role:
- Go-to-Market Strategy: Execute winning go-to-market (GTM) strategies for Sprinto’s platform and new product offerings, ensuring impactful launches that accelerate adoption and revenue.
- Positioning & Messaging: Craft clear, compelling, and differentiated messaging that resonates with multiple buyer personas, from CISOs to startup founders, turning complex information into engaging narratives.
- Sales Enablement: Build high-impact sales assets—decks, battle cards, case studies, competitive intelligence, and pitch narratives—that empower our revenue teams to win more deals.
- Market & Competitive Intelligence: Own deep competitive research, conduct primary market analysis, and drive category-defining insights that inform product and business strategy.
- Thought Leadership & Brand Elevation: Regularly develop data-backed content and storytelling that elevates Sprinto’s brand, making us a go-to authority in compliance automation.
- Customer-Centric Positioning: Partner with Customer Success to leverage real-world customer wins into marketing stories that reinforce our value and drive upsells, expansions, and advocacy.
- Cross-functional Impact: Work closely with Product, Sales, and Demand Generation teams to ensure cohesive execution across all marketing and GTM efforts.
Some key requirements of the role:
- 5+ years of relevant PMM experience in B2B SaaS product marketing, with a track record of successfully launching products/features, sales enablement and influencing market direction.
- Strategic thinker with the ability to craft compelling narratives and simplify complex topics into clear, engaging messaging.
- Deep understanding of GTM motions, including launch motion, competitive differentiation, and persona-driven positioning.
- A top-tier storyteller who can turn dry technical information into powerful marketing content that moves markets.
- Data-driven mindset, with the ability to translate insights into actionable strategies that drive pipeline and revenue.
- Proven ability to collaborate cross-functionally with Sales, Product, Demand Gen, and Customer Success teams.
Benefits
- Remote First Policy.
- 5 Days Working With Flexi Hours.
- Group Medical Insurance (Parents, Spouse, Children).
- Group Accident Cover.
- Company Sponsored Device.
- Education Reimbursement Policy.
Marketing_POD
Top Skills
B2B Saas
Competitive Analysis
Go-To-Market Strategy
Sales Enablement
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