Develops marketing strategies, annual plans, launch plans, customer insights, value propositions, and sales enablement materials for joint replacement products. Collaborates with medical education stakeholders and key opinion leaders, coordinates educational programs and events, manages equipment and inventory logistics, ensures compliance documentation, and oversees venues, vendors, catering, audiovisual requirements, and transportation. Requires strong communication, analytical, project management, and medical device marketing capabilities.
Work Flexibility: Hybrid
What You Will Do:
Developing the Strategy and Marketing Plan:
- Offers field insights during the development of key strategy documents: strategic plan, annual marketing plan, new product launch plans using the big picture marketing framework.
Regional Marketing Insights and Objectives:
- Developing knowledge of the market and industry to gather relevant customer segmentation and value proposition data to generate insightful Voice of Customer and Voice of Sales on products, services and market trends.
- Supports the development of key communication messaging with a specific focus on the selling organization.
Sales Enablement and Collaboration:
- Developing knowledge of the features and benefits of all the divisions products and service offerings to aid in responding to field requests.
- Gathers information for documents such as presentations, proposals or product guides to support local/regional sales teams.
Medical Education collaboration:
Collaborate with key stakeholders and KOL Management:
- Communicate program logistics
Organizational Capabilities:
- Initiates/creates work group(s)
Project Management:
- Coordinate scheduling, servicing, testing, packing, shipment and receipt of equipment. Order disposable products for shows, labs, and educational events, maintain inventory and forecasting. Coordinates delivery, removal and safe disposal (demo, simulators/ tissue.)
- Responsible for all compliance requirements and necessary paperwork is completed. (i.e. grants/donations)
- Source program venues (i.e. hotel space, complete site inspections and obtain suitable contract with the venue and transportation vendor)
- Manage organization of meeting details (Faculty dinners, catering, a/v). Provide all agendas & logistical information
What You Need:
Required:
- Bachelor’s degree of any field
- Minimum 5 years of marketing and sales experience
- Excellent presentation and interpersonal communications skills
- Experience using big picture marketing framework for new product launch
- Strong analytical and problem-solving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Preferred Qualifications
- Medical device marketing experience highly preferred
Travel Percentage: 30%
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