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The Lead, Agency Digital Transformation is the agency business partner and overall lead for Prudential's flagship digital agency platforms and agency digital transformation initiatives. The role ensures digital initiatives are designed with strong agency insight, delivered with precision, and activated effectively across the agency force to achieve adoption and value realisation.In addition, the role provides leadership and oversight to the Agency Digital Transformation team, and supports strategic deliverables including ACR preparation and writing, ensuring clear articulation of business outcomes, progress, and value creation across digital initiatives.
Key Responsibilities
Digital Design & Product Ownership
Lead business design, requirements, standards and prioritisation for digital initiatives central to agency productivity and recruitment.
Translate agent and leader needs into platform features that are scalable and fit-for-purpose.
Provide guidance and oversight to Agency Digital Transformation Managers on business design and solutioning.
Delivery Governance & Readiness
Oversee business requirements, UAT, release readiness, defect management and platform performance evaluation across the digital portfolio.
Define adoption criteria and ensure initiatives meet business value outcomes.
Drive resolution of critical risks, issues and dependencies.
Team Leadership & Portfolio Oversight
Lead and develop the Agency Digital Transformation team.
Prioritise resources and delivery across digital initiatives.
Establish delivery standards, governance and ways of working to ensure consistent execution.
Cross-Functional Orchestration
Coordinate delivery across Digital Enablement, Tech, Data, Finance, Group Agency, Group Tech and agency stakeholders.
Align roadmaps and execution cycles across functions to avoid bottlenecks.
Maintain structured communication across teams to ensure alignment of priorities, timelines and dependencies.
Adoption & Agency Force Activation
Drive adoption strategies, segmentation insights, training plans and behavioural nudges to embed digital usage across the agency force.
Provide insights and recommendations to improve feature design, user behaviour and overall platform performance.
Partner with Agency Leaders to ensure solutions are adopted effectively and deliver intended outcomes.
Strategic Planning, ACR & Stakeholder Management
Support business planning, QBPR, Steering Committee and performance reporting for digital initiatives.
Lead and support ACR preparation and writing, including synthesis of key achievements, business impact, and forward plans.
Provide structured updates and insights to senior business and technology stakeholders.
Support prioritisation, investment planning and business case development for digital initiatives.
Qualifications & Experience
Bachelor's degree in Business, Technology, Digital or related field.
8–10 years' experience in digital product ownership, agency/distribution strategy, or transformation within financial services.
Proven track record leading digital delivery with cross-functional stakeholders.
Experience leading teams or mentoring colleagues is preferred.
Experience supporting senior management reporting or ACR-related deliverables is an advantage.
Experience driving digital adoption within sales or distribution ecosystems is a strong advantage.
Strong understanding of agency sales dynamics and frontline needs.
Key Skills & Traits
Strong product ownership and digital design capability.
Strong leadership, stakeholder management and influencing skills.
Data-driven mindset with comfort in qualitative and quantitative insights.
Strong communication skills with ability to synthesise complexity.
Practical understanding of agency workflows and sales behaviour.
High resilience, structured thinking and execution discipline.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Prudential plc Singapore, Singapore, SGP Office
Singapore, Singapore
