Internship: Group Consumer Financial Services, Group Marketing, Primary Lifestyle Marketing [Aug - Dec 2025]

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Why Join

Be part of the team that drives the bank's marketing excellence. As a Primary Lifestyle Marketing Intern in Group Consumer Financial Services, you'll have the opportunity to contribute to the development and implementation of marketing strategies and campaigns. You'll work closely with experienced professionals to develop your skills in marketing, campaign planning, and stakeholder management.

How you succeed

To excel in this role, you'll need to be a quick learner, able to adapt to changing project priorities, and have a strong sense of curiosity. You'll work closely with the Primary Lifestyle Marketing team to assist with planning and executing marketing campaigns, developing and coordinating advertising materials, and monitoring and optimizing campaign results. Your ability to communicate effectively with individuals at various levels will be crucial in building relationships and driving results.

What you do

Your responsibilities will include:

• Assist with planning and executing marketing campaigns for Credit Cards, Usage offer, Acquisition, Deposits, and OCBC Digital

• Collaborate with partners and stakeholders to roll out strategic marketing plans

• Develop and coordinate advertising materials (traditional and digital) and website content

• Monitor and optimize campaign results for improved performance

• Carry out ad-hoc duties and support as assigned by the team

Who you work with

Group Consumer Financial Services is at the forefront of our ongoing transformation. We're building the future-ready workforce that will shape the future of banking. We drive culture, empower individuals, enable teams, and create conditions for our 29,000 people to thrive. You'll be part of a team that's committed to upskilling and reskilling, making the idea of a learning organisation a reality.

Who you are

• Currently pursuing an undergraduate or postgraduate degree in a related field
• Background in Marketing preferred
• Strong analytical and problem-solving skills, with attention to detail
• Excellent communication skills and ability to work well with others
• Open to learning and feedback, with a strong sense of curiosity and meticulous
• Ability to work independently and as part of a team

Learning Objectives

This internship will provide you with:

• Exposure to marketing and campaign planning
• Opportunities to develop skills in stakeholder management, project management, and campaign execution
• Experience working with a dynamic team to drive the development and implementation of marketing strategies
• Development of analytical and problem-solving skills
• Enhanced understanding of the marketing landscape and customer segments

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.