Internship: Global Consumer Financial Services, Marketing - Customer Value Marketing [August - December 2026]

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Why Join

Be part of the team focused on strengthening customer value and deepening relationships across OCBC’s consumer segments. As a Customer Value Marketing Intern, you’ll gain hands‑on exposure to how marketing programmes are designed and executed to drive engagement, relevance, and long‑term customer value. This internship offers practical experience in campaign execution, stakeholder collaboration, and performance optimisation within a dynamic marketing environment.

How you succeed

To succeed in this role, you’ll be proactive, organised, and comfortable contributing to multiple campaign activities. You’ll be open to learning through hands‑on involvement, adaptable to changing priorities, and willing to collaborate with different stakeholders. Your ability to manage details, follow through on tasks, and support analysis will help ensure campaigns are delivered effectively.

What you do

Your responsibilities will include:

• Campaign Planning & Execution: assist in planning and executing marketing programmes across customer segments
• Content & Materials Development: support the development and coordination of advertising materials across traditional and digital channels, including website content
• Stakeholder Collaboration: work with internal teams and external partners, as required, to roll out strategic marketing plans
• Campaign Monitoring & Optimisation: monitor campaign performance and support optimisation efforts to improve results
• Operational Support: carry out ad‑hoc duties and provide support on tasks and initiatives as assigned by the team

Who you work with

You’ll be part of the Customer Value Marketing team within Global Consumer Financial Services, partnering closely with product, segment, digital, and channel stakeholders. The team focuses on creating targeted marketing initiatives that enhance customer engagement, retention, and lifetime value.

Who you are

• Interested in marketing, customer engagement, and value‑driven programmes
• Comfortable supporting campaign execution and coordinating across stakeholders
• Organised, responsible, and able to manage tasks independently
• Curious about how marketing strategies are tailored to different customer segments
• Currently pursuing an undergraduate or postgraduate degree
• Background or interest in marketing is preferred

Learning Objectives

This internship will provide you with:

• Hands‑on experience in ideating, planning, and executing marketing programmes
• Exposure to stakeholder management and cross‑functional collaboration
• Understanding of how marketing initiatives drive customer value and engagement
• Opportunities to develop foundational skills in campaign execution, monitoring, and optimisation
• Experience working within a fast‑paced consumer banking marketing team

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.