Microsoft Logo

Microsoft

International & Emerging Market (IEM) Surface Category Manager

Reposted 5 Days Ago
Be an Early Applicant
Remote
Hiring Remotely in SG
Senior level
Remote
Hiring Remotely in SG
Senior level
Owns the end-to-end Surface consumer category strategy across International and Emerging Markets. Leads portfolio, pricing, channel, investment, launches, lifecycle, inventory, partner planning, and business performance. Coordinates sales, marketing, finance, supply, operations, digital sales, and partner teams to grow revenue, units, share, margin, and customer relevance while representing regional needs in worldwide decisions.
The summary above was generated by AI
Overview

MCAPS-Core accelerates customer outcomes and business growth. By uniting product, engineering, marketing, sales, customer success, and partners around a common customer mission, we help customers realize value faster and turn innovation into measurable business impact. Through deep technical expertise and differentiated go-to-market execution, we win competitively, capture market share, and scale repeatable growth motions. We differentiate through value creation - delivering world-class, AI-powered customer experiences that accelerate adoption, strengthen loyalty, and create sustainable strategic advantage, driving growth that outpaces the market.

The International & Emerging Markets Consumer Channel Sales team earns fans and drives profitable growth by building meaningful connections that delight and empower customers. Across physical and digital channels, the team partners with retailers, distributors and the broader device ecosystem to scale Surface, Windows, Microsoft 365 and Copilot experiences across IEM.

The IEM Surface Category Manager shapes and lands the Surface consumer strategy across International & Emerging Markets. The role translates worldwide priorities into an integrated regional portfolio, pricing, channel, investment, launch and lifecycle plan, while representing the voice of IEM customers, markets and partners in worldwide decision\-making.

The role provides end-to-end category leadership, orchestrating sales, marketing, finance, supply, operations, digital sales and partner teams to profitably grow Surface revenue, units, share, gross margin and customer relevance across IEM.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.


Responsibilities

- Own the end-to-end IEM Surface category strategy across portfolio, pricing, promotions, placement, investment and product lifecycle.
- Define priority markets, customer segments, products, price bands and channel plays based on customer opportunity, business economics and execution readiness.
- Lead the Surface business plan and performance rhythm across revenue, units, share, gross margin, sell\-through, forecast accuracy, inventory health and accessories attach.
- Design and scale the Surface channel model across strategic retailers, e\-commerce partners, Essential Device Retailers and distributor\-managed channels.
- Lead regional product launches and seasonal readiness, aligning assortment, pricing, supply, inventory, marketing, digital content, merchandising, training and partner commitments.
- Drive portfolio transition and inventory decisions to protect profitability, minimize ageing exposure and maintain trusted customer and partner experiences.
- Build joint business plans with priority partners, aligning assortment, demand generation, seller readiness, digital conversion, merchandising, promotions and execution accountability.
- Translate customer behavior, partner feedback, market data, pricing and market intelligence into regional category decisions.
- Represent the collective voice of IEM with worldwide category and product teams, influencing product roadmap, supply, pricing, programs and investment decisions.
- Orchestrate opportunities across Surface, Windows, Microsoft 365 and Copilot to increase customer value, ecosystem relevance and commercial attach.
- Create repeatable regional playbooks, governance mechanisms and performance scorecards that improve execution and accelerate learning across markets.
- Ensure category investments, programs, incentives and partner plans meet Microsoft financial, compliance, governance and brand requirements.


Qualifications
Required/minimum qualifications
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field AND 8+ years category management, product management, marketing strategy, business planning, product planning, or related work experience OR equivalent experience.
Additional or preferred qualifications
Master's Degree in Business Administration, Business, Marketing, Communications, Economics, Public Relations, or related field AND 12+ years category management, product management, marketing strategy, business planning, product planning, or related work experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, Engineering, or related field AND 15+ years category management, product management, marketing strategy, business planning, product planning, or related work experience OR equivalent experience.
8+ years experience managing and expanding a category and attaining sales and profitability targets within a complex (e.g., multinational or matrixed) organization OR equivalent experience.

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.



Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Microsoft Singapore, Singapore, SGP Office

182 Cecil ST, #13-01, Singapore, Singapore, 069547

Similar Jobs

11 Hours Ago
In-Office or Remote
Singapore, SGP
Senior level
Senior level
Artificial Intelligence • Fintech • Information Technology • Logistics • Payments • Business Intelligence • Generative AI
Lead APAC B2B marketing across Australia, Japan, and Southeast Asia. Develop revenue-focused account-based marketing and multi-channel demand-generation strategies, partner with sales and cross-functional teams, optimize campaigns using data and KPIs, manage regional events, support account expansion, forecast performance, and oversee marketing budgets.
Top Skills: 6SenseDemandbaseLinkedin Campaign ManagerMarketoOutreachSalesforceSendoso
Yesterday
Remote or Hybrid
Singapore, SGP
Junior
Junior
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
Provides corporate secretarial and administrative support for client entities in Japan. Responsibilities include preparing governance documents, supporting incorporations and corporate changes, maintaining statutory records, coordinating filings, liaising with authorities, managing corporate documentation, monitoring compliance deadlines, and responding to client inquiries. The role also supports due diligence, client acceptance, process improvements, and corporate administration activities.
Top Skills: Electronic Document Management SystemsEntity Management SystemsExcelMicrosoft PowerpointMicrosoft Word
Yesterday
In-Office or Remote
Singapore, SGP
Entry level
Entry level
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Leads and develops APAC Account Executive teams across strategic, enterprise, and midmarket segments. Owns regional sales strategy, revenue targets, pipeline management, forecasting, and complex enterprise deal execution. Builds executive relationships, serves as an executive sponsor for key accounts, partners with Customer Success, Marketing, and Product, and recruits and coaches high-performing sales talent.
Top Skills: SaaS

What you need to know about the Singapore Tech Scene

The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account