Support the marketing team by conducting market research, tracking channel and campaign performance (website, e-commerce, digital/social), producing content, coordinating events and collateral distribution, assisting PR/media tasks, and preparing reports and databases.
About Us
CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 270 cities in over 45 countries.
Job Description
Develop marketing strategies - Conduct market research on brand awareness and association - Conduct research on market trends and customer profiles and behaviours - Collate data on the performance of marketing channels - Track activities and generate reports on website traffic, e-commerce data, and digital and social media platforms Manage marketing campaigns and events - Assist to produce marketing content for traditional, digital and social media platforms according to design concepts and ideas - Assist in conducting pre-campaign testing for campaign effectiveness evaluation - Collate content for the development of collaterals - Coordinate the distribution of marketing collaterals and paraphernalia - Assist in coordinating logistics for marketing campaigns and media-related activities and events - Track customer experience across traditional, digital and social media platforms and customer touch points - Track performance of marketing campaigns across traditional, digital and social media platforms and achievement of key performance indicators Manage marketing communications and public relations - Monitor media and market data to identify media options and target audiences for communication - Assist in the coordination of customer engagement efforts via digital and social media platforms - Collate information needed for press release and media kits - Track social media for trends in user opinions Manage human resources, finance, report management and continuous improvement - Generate marketing reports for management reporting - Maintain contact databases - Administer inventory control of marketing collaterals and paraphernaliaClosing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
CapitaLand Singapore Office
168 Robinson Road, Capital Tower, Singapore, ,, Singapore, 068912
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