Summary
We are on the lookout for an intern who will be part of the Ancillary Products team to support the team's product marketing efforts with the common objective of growing ancillary revenue. The Product Marketing Intern would work closely with the team's product owners, the Marketing team, and the Digital Experience team, to improve and optimize the provision and retailing of ancillary products. He/She would also be responsible for all go-to-market activities for new ancillary products.Job Description
Responsibilities
Work closely with Product Owners to define and execute the go-to-market and touchpoint optimization strategies for Scoot's ancillary products and revenue initiative
Collaborate with internal and external stakeholders to develop campaigns and programs to drive awareness, adoption and growth of ancillary products
Conduct periodic research and benchmarking studies on ancillary product retailing and product marketing initiatives
Generate insights from deep analysis and research by working with Product Owners and UX team
Identify opportunities, gaps and customer pain points through customer engagement and feedback loops
Follow through with GTM and/or touchpoint optimization strategies and planned marketing initiatives to promote growth of ancillary revenue
Collaborate with respective Product Owners and get Marketing support to execute marketing plans successfully
Requirements
Currently pursuing a diploma/degree in Business, preferably with a major/specialization in marketing
Self-starter and able to work independently
Has relevant internship experience in marketing consumer products, ideally in e-commerce, or the travel and tourism industry would be an advantage
Scoot Singapore Office
Singapore, , Singapore, 819663
