Responsible for executing integrated B2B demand generation activities for Samsung's LFD and LED portfolios, managing sales, pricing, and channel engagement.
Position Summary
As an Integrated B2B Product Manager, you will be responsible for the execution of integrated B2B demand generation activities to market Samsung B2B products and solutions across key industries. In this role, you will effectively drive active channel engagement and partners’ programs to build strong mindshare and joint collaboration/s.Role and Responsibilities
Key Responsibilities:
- Responsible for the overall sales and P&L for the Large Format Display (LFD) and (LED) portfolio in the B2B business. The LFD and LED portfolio covers all large format displays for commercial use.
- Develop product configurations, positioning and channel strategies to go to market on targeted segments.
- Identify market and technology trend of products to feedback to product planning group in HQ
- Manage Supply Chain Management to ensure smooth delivery to channel partners. Work with sales, account managers and SCM Manager on sales forecast and delivery SCM KPIs.
- Working with channel partners to achieve business plan and maintain healthy channel inventory
- Review pricing on a quarterly basis to maintain competitiveness
- Assist to conduct and do competitive benchmarking and product comparison
- Liaise with HQ & Regional HQ on product requests and pricing. Participate in all product related meetings
- Help manage distributors and channel partners to develop and win commercial tenders
- Ensure proper spent of marketing and sales deductions through effective management of P&L
- Develop in depth understanding of the solutions for LFD displays and work with 3rd party to ensure compatibility of their solution with our product
- Design new go-to-market strategy to develop new business segments
- Develop new applications and new market for LFD
- Create and manage the channels partners setup and program management with Target Incentives, Training, and Certification.
- Collaborate with account and solutions team to create new product GTMs and approaches to the product lines
- Work with colleagues within Samsung to explore cross product offerings.
Skills and Qualifications
Qualifications:
- Degree holder with demonstrated years of relevant working experience in a similar PM role for similar LFD and or Visual Display or B2B products related to displays
- Ability to interact well with all levels and excellent communication skills
- Matured individual, able to deal with multiple stakeholders
- Strong presentation and Excel analytic skills
- Existing relationship with display/AV channel partners would be an advantage
- Process drive, passion and accountability to grow the business
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Top Skills
Excel
Product Management
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