Leads end-to-end market research, including questionnaire development, research design, field management, analysis, interpretation, and reporting. Manages client relationships, provides project updates, and serves as a key client liaison. Applies commercial thinking, storytelling, creativity, analytical skills, and project management expertise to transform complex briefs into actionable research approaches supporting innovation, product development, and launch decisions.
Role overview : Sr. Research Manager
What will I be doing?
- Execute all aspects of the research process from questionnaire writing and research design, field management, analysis and interpretation of results through to preparation of reports
- Build and maintain relationships with key clients by responding to queries and providing updates per client requests
What do I need to bring with me?
- Completed Bachelor’s Degree in related field, master’s level education an asset
- More than 10 years of prior market research experience is essential, along with a good knowledge of the industry, including commercial understanding
- The ability to work creatively and think commercially
- Good storytelling skills are essential, as well as a working style that is flexible, innovative and analytical.
- A quick learner who enjoys breaking down complex topics and briefs into a tangible, actionable research approach
- Client-facing experience and the ability to act as key client liaison on projects is essential
- Good project management, delegation and planning skills, good at multi-tasking
- No grounds for disqualification for overseas travel
The Innovation Service Line guides clients throughout the innovation journey as they develop and launch new or improved products and services spanning a range of verticals. We help our clients develop the initial idea for a product/service, ensure the fully-articulated description of the product/service resonates with consumers, confirm that prototypes of the product/service properly deliver on consumer expectations, and finetune the full mix prior to launch. This is accomplished using best-in-class services, including idea screening, concept testing, product testing, price and line optimization, package testing and volumetric forecasting.
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