Influencer Marketing Specialist

Posted 7 Days Ago
Be an Early Applicant
Remote
3-5 Years Experience
Software
The Role
Develop and execute influencer marketing strategies, identify and onboard influencers, manage campaign logistics, build relationships with key influencers, collaborate with marketing team, and stay updated on industry best practices.
Summary Generated by Built In

As Ahrefs continues to experience strong growth, we are seeking a dynamic and hands-on Influencer Marketing Specialist to lead our influencer and partnership marketing. This is a brand new role that will be part of our passionate and talented global marketing team. 

Responsibilities:

  • Develop and execute comprehensive influencer marketing strategies to drive brand awareness, lead generation, and customer acquisition for Ahrefs
  • Identify, vet, and onboard the most micro, macro, and relevant, high-profile influencers across social media platforms like YouTube, Instagram, LinkedIn, TikTok, and Twitter
  • Negotiate influencer contracts, manage campaign logistics, and ensure successful content creation and promotion
  • Build and nurture long-term relationships with key influencers, turning them into brand ambassadors and advocates
  • Be ever-present in the digital marketing community, attending as well as hosting meetups and networking events
  • Explore and establish strategic marketing partnerships with complementary brands, creators, and media outlets
  • Collaborate cross-functionally with the wider marketing team to integrate influencer and partnership activities into the overall marketing mix
  • Report on campaign performance, audience insights, and market trends
  • Stay up-to-date with the latest influencer marketing best practices, platforms, and technologies, and implement innovative solutions

Requirements:

  • 3+ years of hands-on experience in influencer marketing, partnership marketing, or a related field, preferably in the technology or SaaS industry
  • Good knowledge of Ahrefs product 
  • Proven track record of developing and executing successful influencer and partnership marketing campaigns
  • Excellent communication, negotiation, and relationship-building skills, with the ability to work effectively with cross-functional teams and external partners
  • Strong analytical and data-driven decision-making skills, with the ability to measure and optimize campaign performance

Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know! 

The Company
165 Employees
On-site Workplace
Year Founded: 2010

What We Do

Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. To do that, Ahrefs crawls the web, stores tons of data and makes it accessible via a simple user interface.

When Ahrefs launched its first tool, Site Explorer, it disrupted the stagnant field of backlink analysis and kickstarted a new round of competition among SEO tool providers. It quickly became one of the world’s best backlink analysis tools.

Since then, Ahrefs has grown into a complete SEO suite by developing tools like Keywords Explorer for keyword research, Content Explorer for analyzing content, Rank Tracker for monitoring keyword rankings, and Site Audit for auditing and optimizing websites.

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