The role focuses on building relationships with KOLs and influencers, managing marketing projects, and promoting the BTSE brand in the crypto space.
About BTSE:
DGTL SG is a specialized service provider dedicated to delivering a full spectrum of front-office and back-office support solutions, each of which are tailored to the unique needs of global financial technology firms. DGTL SG is engaged by BTSE Group to offer several key positions, enabling the delivery of cutting-edge technology and tailored solutions that meet the evolving demands of the fintech industry in a competitive global market.
BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.
About the Opportunity:
We are a top global crypto exchange looking to grow and expand our network of KOLs/influencers and marketing partners division. We are seeking a digitally savvy and experienced marketing mind to strengthen our relations with Key Opinion Leaders and other marketing partners such as consumer brands, entertainment companies, etc. This candidate must be a highly flexible team player with experience and an existing network in the crypto industry.
Responsibilities:
- Building a go-to network of KOLs and influencers to help build awareness for and grow the BTSE brand.
- Building relationships with other potential marketing partners, such as consumer brands, sports brands, entertainment companies, etc.
- Working with our content team to research, create and design relevant content for your team of influencers and campaigns.
- Manage end-to-end influencer marketing projects from conceptualization to execution and reporting
- Identify the right Key Opinion Leaders for different objectives, negotiating budgets with them for both short-term campaigns and long-term relationships
- Provide accurate and up-to-date profiles of KOLs to support marketing strategy and tactics.
- Manage offline events for KOLs of interest. Must be willing to travel.
- Preferably located in Taipei or Singapore but open to remote hires in Asia time zone.
Requirements:
- Excellent communication skills.
- Strong interpersonal and oral communication skills in English.
- Proven ability to collaborate effectively with KOLs and influencer teams.
- Demonstrated ability to cultivate partnerships and support the growth of KOLs and influencers.
- Experience managing and negotiating with influencers, KOLs, and agencies.
- Detail-oriented and well-organized, able to juggle various priorities under tight deadlines.
- Solid knowledge of blockchain, cryptocurrency, and trading.
- At least two years of relevant experience.
Nice to Haves
- Existing relationships with key players in the crypto industry or related fields.
- Experience managing events or campaigns in the entertainment or consumer brand sectors.
- Familiarity with social media analytics tools and campaign tracking.
- Experience working in a fast-paced, multicultural environment.
#LI-JY1
Top Skills
Blockchain
Cryptocurrency
Social Media Analytics Tools
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