Head of SG Campaign

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

1. Framework Development & Strategy:

• Develop & implement robust frameworks to assess and optimize campaign performance across overall Traveloka business.

• Create KPIs and benchmarks that guide and measure campaign success, enabling consistent tracking of traffic, conversions, and user engagement.

2. Performance Analysis & Optimization:

• Analyze campaign, user journey and engagement data to uncover trends, identify issues, and find opportunities for performance improvements.

• Develop actionable insights from performance data, with recommendations to improve campaign effectiveness and drive higher ROI.

• Work cross-functionally to determine and implement the optimal in-app content and product layout, as well as user engagement journey, to enhance traffic-to-conversion rates.

3. Satellite Markets PIC

• Serve as the primary point of contact for satellite markets, offering guidance, support, and insights to aid in local campaign execution and optimization.

• Tailor strategies and frameworks to meet the specific needs and nuances of regional markets, ensuring maximum relevance and impact.

4. Continuous Improvement & Best Practices

• Continuously refine campaign performance monitoring processes, implement best practices, and share learning across teams.

• Collect and incorporate stakeholder feedback to enhance campaign frameworks, aligning them with evolving business objectives.

5. Stakeholder Communication and Reporting

• Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities.

• Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns.

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Requirements

• At least 12 years of relevant working experience and at least 2 years in leading organizations or cross-functional matrix team setup. Experience in Travel or Technology Industry is a plus

• Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred).

• Proven experience leading and developing high-performing teams, with a focus on goal achievement and growth.

• Proven experience in conversion rate optimization, user journey improvement, or revenue growth roles.

• Strong analytical skills with expertise in data-driven decision-making and funnel performance analysis.

• Excellent cross-functional collaboration and stakeholder management abilities.

• Familiarity with campaign management and traffic optimization.

• Proactive, results-oriented mindset with a strong focus on user experience and business outcomes.

• Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!