Head of Marketing, SEA/K

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Ensures implementation of Marketing guidelines and plans and leads specified marketing activities and projects.

Position Summary and Core Responsibilities

• Directs the development of both the strategic and tactical marketing plan and programs within budget, be responsible for assessment of existing and potential markets, development and delivery of product strategies, definition of promotional activities, and product launch.

• Champion for brand management.

• Activities may include product support, product advertising/promotion, planning, developing, and implementing multiple channel programs.

• Partner with global and regional Varian marketing departments and the SEA/K country and functional teams to develop the SEA/K marketing strategy.

• Interact internally and externally with executive-level management.

• Build strong relationships with customers and all Varian team members so that the activities of all Varian services result in a high degree of customer satisfaction.

• Develop key relationships with marketing and PR personnel within customers and Industry bodies to support the Varian and SHS brands.

• SEA/K Marketing representative in cross-functional meetings, presentations, and events internally and to customers.

Specific Functions or Duties

• Performs all required management responsibilities including but not limited to implementing the company’s policies, programs, and guidelines; ensuring employee productivity and growth; managing resources; knowing Varian’s business; and maintaining functional, technical and external market awareness necessary for managing immediate organization.

• Managing all marketing for the company and activities within the marketing department within the budget

• Collaboration with Professional and Industry bodies to promote best-practice radiotherapy in cancer treatment.

• Co-ordinating marketing campaigns with sales activities.

• Lead market intelligence to increase understanding of competition strengths and weaknesses to develop opportunities and manage threats.

• Project manage the company’s tender process.

• Plan and implement projects that support the organization.

• Drive the development (or adaptation) and implementation, monitor, and report the effectiveness of marketing communication strategies and tactics to support local market business needs, including but not limited to collaterals, event management, and branding.

• Manage and improve lead generation campaigns and measure results.

• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.

• Manage public relations activities, including press releases, case studies, executive interviews, and speaking engagements, as required.

• Provide marketing services to key customers in line with strategic account plans.

Team supervision

• Provide training, mentoring, and coaching, conducting performance reviews, participate in goal setting and goal attainment and have active development plans, for self and team.

• Develop training plans for team members to ensure they are trained and knowledgeable on the systems and products they are required to use to maintain a high degree of professional knowledge.

• Motivate and lead team members through a constantly changing environment.

Other

• Participate in personal, professional development training to ensure superior knowledge of management, legislative, industry and organizational guidelines.

• Support and comply with requirements of the Quality Management and WHS Management systems and guidelines.

• Co-operate with other departments and provide the necessary support to enable the best service and maintenance services and optimize customer relations.

• Act as a role model and loyal representative of the company, displaying confidence in the company and the company’s products.

• Provide reports as required.

• Perform other duties as required.

Typical Education & Experience

• Formal qualifications in Marketing and Communications

• 10 – 15 years professional marketing experience and commensurate management experience

Who we are: We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Healthineers’ specific businesses, please visit our company page here.

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