Own the cross-border payments marketing strategy across B2B and B2C segments and multiple markets. Lead brand positioning, demand generation, product marketing, launches, performance marketing, ABM, CRM, analytics, budget allocation, and compliance-focused communications. Build and manage the marketing team, agencies, and vendors while partnering with Sales, Product, Business Development, Legal, and Compliance to drive acquisition, revenue, pipeline, and customer retention.
We’re looking for a Head of Marketing to own the marketing strategy for our cross-border payments business. You’ll build the brand, generate demand and support growth across B2B segments (SMEs, enterprises, payment partners) and B2C segments (remittance users), in several markets. You’ll lead a team, own the budget and work closely with Sales, Product, BD and Compliance to turn marketing into revenue.
Key Responsibilities
- Strategy & Brand: Define and run the marketing strategy for cross-border payments, aligned with business targets for TPV, revenue and customer acquisition. Build brand positioning and messaging that sets us apart from banks, remittance companies and fintech competitors. Develop go-to-market plans for new corridors, products and market launches.
- Growth & Demand Generation: Own the full funnel, from awareness to activation to retention, for both B2B and B2C. Run integrated campaigns across performance marketing, SEO/SEM, content, social, email/CRM, events and partnerships. Build B2B demand generation and account-based marketing (ABM) programs that feed a qualified pipeline to Sales and BD. Grow the user base in key remittance corridors (e.g., PH ⇄ HK/SG/UAE/US/JP) through localized campaigns.
- Product Marketing: Work with Product on positioning, pricing communication and launch plans for new payment products (e.g., collections, payouts, FX, stablecoin settlement). Produce sales enablement material: pitch decks, case studies, one-pagers and competitive battlecards.
- Data & Performance: Set KPIs and dashboards (CAC, LTV, conversion, pipeline contribution, ROI) and optimize based on data. Manage and allocate the marketing budget across channels and markets.
- Leadership & Collaboration: Build, lead and develop a high-performing marketing team and manage agencies and vendors. Work with Compliance and Legal so all communications meet regulatory requirements in each market. Represent the company at industry events, in the media and with partners.
Qualifications
- 8+ years of marketing experience, including 4+ years in a leadership role, ideally in cross-border payments, remittance, fintech or financial services.
- Proven track record of growing both B2B and B2C businesses, with clear results in pipeline, acquisition and revenue.
- Strong understanding of the cross-border payments landscape: FX, remittance corridors, payment rails, the regulatory environment, and ideally digital assets and stablecoins.
- Hands-on experience with performance marketing, CRM/marketing automation (e.g., HubSpot, Braze, Salesforce) and analytics tools.
- Experience marketing across several APAC markets; familiarity with Southeast Asia is a strong plus.
- Excellent strategic thinking, storytelling and stakeholder management skills.
- Fluent in English; Mandarin and Filipino are a plus.
Coins.ph Singapore, Singapore, SGP Office
Singapore, Singapore
Similar Jobs
Financial Services
Provides daily client service and post-trade operational support for equity derivatives transactions. Resolves client and internal inquiries, manages risks and controls, supports change initiatives, and partners with sales, trading, and business teams. Contributes to process improvement and automation efforts while maintaining knowledge of equity derivatives products, confirmations, settlements, and regulatory reporting.
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
Provides corporate secretarial services in Hong Kong, including statutory filings, maintenance of corporate records, compliance monitoring, board documentation, and guidance on company law and governance. Conducts KYC and client onboarding reviews, coordinates with Compliance, Risk, Sales, and operational teams, and liaises with regional and global stakeholders on governance, entity management, and corporate actions.
Fintech • Legal Tech • Software • Financial Services • Cybersecurity • Data Privacy
Provides day-to-day fund administration and accounting services, including NAV, performance fee, investor allocation, cash and investment reconciliation, payments, financial statements, audits, billing, and fee collection. Maintains accurate records, ensures regulatory compliance, supports process improvements, resolves client queries, and collaborates across teams. The role requires strong communication, organization, client service, accounting knowledge, and proficiency in Microsoft Office and fund accounting software.
Top Skills:
GenevaInvestranMS Office
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
