The Growth Marketing Specialist will lead SEO programs for Razer Gold, conducting audits, competitive analysis, and collaborating with various teams to enhance digital marketing efforts.
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :The Digital Marketing Specialist role sits within the Global Digital Marketing team for Razer Gold, responsible for deploying global campaigns across a variety of channels, from online advertising to email marketing, to drive tangible business impact such as volume growth in new users or revenue.Scope:
- Plan, execute and optimise PPC campaigns across Search, Display/Video and Paid Social across platforms such as (but not limited to) Google Ads, Meta, TikTok.
- Manage paid media budgets for assigned product portfolio, balancing efficiency (CPA/ROAS) and scale (campaign delivery).
- Coordinate, execute and optimise email marketing campaigns.
- Monitor and analyse how campaign performance contributes to overall site traffic and business bottomline via internal business tools, web analytics and custom attribution platforms.
- Guide and advise other stakeholders such as Regional Marketing or Product in paid media best practices and analytics know-hows, in areas like campaign goal setting, creative A/B testing, attribution model comparison etc.
Requirements
- 1—2 years’ experience in digital media planning and buying.
- Intermediate hands-on proficiency in use of Google Ads, Meta Ads, TikTok Ads and Google Analytics.
- Familiar with attribution methodologies such as last-touch, multi-touch and the impact of lookback windows in conversion tracking.
- Experience in using marketing automation platforms such as SFMC is a plus.
Are you game?
Top Skills
Ahrefs
CSS
Google Analytics
Google Search Console
HTML
Nightwatch
Semrush
Seo
Razer Singapore Office
1 One-north Cres, Singapore, 138538
Similar Jobs
Marketing Tech • Software
Manage and optimize search marketing campaigns, develop strategies, analyze performance, manage budgets, and craft ad creatives for U.S. brands.
Top Skills:
AmazonClickupGoogle AdsGoogle AnalyticsHubspotInstagramLinkedInMetaPinterestSalesforceSearch Marketing
Healthtech • Other • Robotics • Biotech • Manufacturing
The Marketing Specialist will develop marketing strategies, support sales teams, manage projects, and coordinate medical education programs while collaborating with cross-functional teams.
Top Skills:
Microsoft Office (ExcelPowerpoint)Word
Logistics • Software • Transportation
As a Marketing Executive, you'll develop and execute marketing content, conduct market research, create engaging content, and assist in campaigns for brand awareness in Singapore.
Top Skills:
Marketing
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
