Growth Marketing Manager

The Opportunity

The customer is the focus of everything we do, and millions of end users rely on our products daily. We believe in the value of empowering our employees with the resources to solve critical problems for the future of our business, which is why we need you.

Manulife’s ambition is to become Singapore’s Digital Customer Leader. The Growth Marketing Manager in Manulife Life Insurance Company, Singapore (MLS) is responsible for enhance our ability to attract prospective new customers through digital channels with sales conversion offline.

This role is an individual contributor role, reporting the Head of Growth Marketing.

On the job you will:

• Develop & execute a robust lead generation plan through performance marketing to drive exponential business growth.

• Work with creative agency to develop digital ad creatives that resonate with target audience and interest to speak with financial consultants, and responsible to obtain necessary approval to ensure it’s complied with regulator’s guidelines.

• Collaborate with Product Marketing, Performance Marketing, MarTech & Digital Platforms teams to:

  • Monitor and report on key performance metrics against target.

  • Analyze data to identify growth opportunities and provide actionable insights for end-to-end improvement in performance marketing activities.

  • Design & execute experimentation and/or optimization plan across touchpoints to improve lead volume & quality.

  • Leverage of Marketing Technology (e.g. Customer Data Platform) to implement personalization experience and performance marketing use cases.

• Collaborate closely with Distribution team to devise mechanics that improve online-to-offline conversion.

• Act as subject matter expert on digital paid advertising activities and oversee the execution of digital marketing campaigns.

• Overall budget and KPI management for the above responsibilities including vendor management.

We are looking for someone:

• Results-driven professional with a university degree and a minimum 5 years in a digital marketing role.

• Experience in managing online-to-offline performance marketing programs with proven results that meet organization’s strategic objectives.

• Familiarity with digital ad stack. Experience in executing performance marketing campaign on ad platforms is a plus.

• Understanding of marketing technology stacks, preferably Adobe suite. Experience in building campaigns on Customer Data Platform is preferred.

• Strong analytical skills and proficiency in data analysis for informed decision.

• Ability to work independently and influence cross-function teams in a complex organization, and as a part of a team in a fast-paced environment.

• Experience working in financial services is preferred.

What motivates you?

• You obsess about customers, listen, engage and act for their benefit

• You think big, with curiosity to discover ways to use your agile mindset and enable business outcomes

• You thrive in teams, and enjoy getting things done together

• You take ownership and build solutions, focusing on what matters

• You do what is right, work with integrity and speak up

• You share your humanity, helping us build a diverse and inclusive work environment for everyone

What can we offer you?

• A competitive salary and benefits packages.

• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

• A focus on growing your career path with us.

• Flexible work policies and strong work-life balance.

• Professional development and leadership opportunities.

Our commitment to you

• Our mission; to be a part of making Decisions Easier and Lives Better

• A leadership team dedicated to your growth and success

• A bold ambition and set of goals to be a leader in driving transformation in our industry

• Our best. Every day.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].