Lead user acquisition and engagement for a consumer app, focusing on defining value propositions and optimizing paid acquisition campaigns across multiple platforms.
We’re looking for a Growth Marketing Manager with a strong background in mass-market tech services to lead user acquisition and engagement for our consumer app. You’ll help define the value proposition, shape customer segmentation, and drive growth through strategic, data-driven marketing.
Success in this role requires a deep understanding of app monetization, user behavior, and competitive positioning—especially in productivity or interactive entertainment apps. You’ll own and optimize paid acquisition campaigns across major channels, with a focus on performance, creativity, and scalability.
This is a great opportunity for a commercially minded marketer who can turn product insights into impactful growth strategies in a fast-moving, competitive space.
Campaign Management & Optimization:
- Develop, launch, and optimize paid campaigns across platforms like Google Search & Display, Meta, YouTube, programmatic platforms, and emerging channels.
- Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets.
- Tailor creative and messaging to regional regulations, app launch timelines, and user behavior.
- Leverage behavioral, geographic, and device data to improve targeting efficiency and conversion rates across the user journey.
- Integrate internal and third-party data sources to refine audience targeting and boost performance.
Measurement & Reporting:
- Monitor campaign performance using tools such as Google Analytics and platform dashboards.
- Produce detailed reports on KPIs including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).
- Share actionable insights with cross-functional teams including creative, product, and compliance.
Requirements
- 4–6 years of experience in performance marketing, with at least 1 year in mass-market tech services, productivity, or entertainment apps.
- Strong understanding of the competitive landscape, product lifecycle, and evolving user behaviors in mobile consumer tech.
- Ability to craft compelling messaging and value propositions across web and app stores.
- Proven track record managing large-scale acquisition campaigns (7-figure budgets).
- Expertise in Google Ads, Meta, programmatic DSPs, and other major ad platforms.
- Knowledge of attribution modeling, A/B testing, and user lifecycle strategies.
- Strong analytical mindset and data fluency.
- Experience collaborating with creative, compliance, and analytics teams.
It's a plus if you have:
- Crypto native or familiarity with community-led growth and Web3 technologies.
- Passion for emerging technologies and innovative consumer products.
- Experience in mobile app growth, including App Store Optimization (ASO).
- Familiarity with app CRM, email marketing, and retention/lifecycle strategies.
Life @ Crypto.com
Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.
Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.
Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.
Work Culture. Our colleagues are some of the best in the industry; we are all here to help and support one another.
One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.
Are you ready to kickstart your future with us?
Benefits
Competitive salary
Medical insurance package with extended coverage to dependents
Attractive annual leave entitlement including: birthday, work anniversary
Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up
Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.
Work Perks: crypto.com visa card provided upon joining
Our Crypto.com benefits packages vary depending on region requirements, you can learn more from our talent acquisition team.
About Crypto.com:
Founded in 2016, Crypto.com serves more than 150 million customers and is the world's fastest growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.
Learn more at https://crypto.com.
Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.
Personal data provided by applicants will be used for recruitment purposes only.
Top Skills
Google Ads
Google Analytics
Meta
Programmatic Dsps
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