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Omio

Growth Hacker (Marketing)

Posted 18 Days Ago
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In-Office
Singapore
Mid level
In-Office
Singapore
Mid level
The Growth Hacker will drive user acquisition and revenue growth in Southeast Asia through SEO, SEM, ASO, ASA, and data-driven marketing strategies.
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Company Description

Omio’s vision is to enable people to travel seamlessly anywhere, anyway. We are bringing all  global transport into a single distribution system and creating end-to-end magical consumer journeys.

With Omio you can compare and book trains, buses, ferries and flights anywhere in Europe, the US, and Canada with one simple search, on mobile, app or desktop. By offering transparent pricing and easy booking, Omio makes travel planning simple, flexible and personal.

Omio is the largest source of inventory, with 1000+ suppliers operating in 39 countries. Our brands also include Rome2Rio for global discovery, while Omio powers ticketing and journeys, which attract 900m+ users every year. Our offices are based in Berlin, Prague, Melbourne, Brazil, Bangalore, and London.  

We are a growing team of more than 400 passionate employees from more than 50 countries who share the same vision: to create a single tool to help send travelers almost anywhere in the world.

The new tech-hub in Bangalore is driving Global Expansion, a charter that unlocks major growth opportunities for Omio and makes travel planning for customers in new geographies simple, flexible and personal.

Job Description

About the Role

We are looking for a Growth Hacker to drive user acquisition and revenue growth across Southeast Asia. This role is ideal for someone who thrives on data-driven marketing, experiments aggressively, and continuously optimises for results. You will be responsible for SEO, SEM, ASO, ASA, and other digital growth strategies aimed at expanding our user base and maximising conversions.

Key Responsibilities

  • User Acquisition & Growth Strategy: Develop and execute multi-channel growth strategies focused on acquiring users in Southeast Asian markets.

  • SEO & Content Marketing: Optimise website content and landing pages to improve organic search rankings and drive inbound traffic.

  • SEM & Paid Acquisition: Manage and optimise Google Ads, TikTok Ads, and other paid media campaigns to maximize ROI.

  • ASO (App Store Optimisation): Improve app visibility and conversion rates in the Apple App Store and Google Play Store.

  • ASA (Apple Search Ads): Plan, execute, and optimise Apple Search Ads campaigns to drive high-quality app downloads.

  • Performance Analysis: Track, analyse, and report on key growth metrics, user behaviors, and campaign performance to inform strategy.

  • Experimentation & A/B Testing: Run rapid, data-informed experiments on marketing funnels, ad creatives, and landing pages to improve conversion rates.

  • Localisation & Market Expansion: Tailor growth strategies to align with local market dynamics, cultural preferences, and language nuances.

  • Retention & Engagement: Partner with product and CRM teams to enhance user retention, engagement, and lifetime value.

  • Cross-functional Collaboration: Work closely with product, engineering, design, and analytics teams to drive holistic growth initiatives.

Qualifications

Qualifications & Experience

  • 3–6 years of experience in growth marketing, digital marketing, or performance marketing, ideally with exposure to Southeast Asian markets.

  • Proven hands-on experience with SEO, SEM, ASO, ASA, and paid media platforms (e.g., Google Ads, Meta Ads, Apple Search Ads), as well as analytics tools such as Google Analytics, Adjust, Ahrefs, and Apptweak.

  • Strong analytical mindset with a demonstrated ability to make data-driven decisions.

  • Bilingual proficiency is a plus — Mandarin preferred.

  • Deep understanding of digital consumer behavior and key acquisition channels in Southeast Asia.

  • Excellent project management and execution skills, with a track record of driving measurable results.

  • Experience in online marketing, e-commerce, or the online travel industry is a strong advantage.

 

Additional Information

Learn more about Omio Engineering and our Team:

  • https://medium.com/omio-engineering

Here at Omio, we know that no two people are alike, and that’s a great thing. Diversity in culture, thought and background has been key to growing our product beyond borders to reach millions of users from all over the world. That’s why we believe in giving equal opportunity to all, regardless of race, gender, religion, sexual orientation, age or disability.

Hiring process and background checks
At Omio, we work in partnership with Giant Screening, once a job offer has been accepted, Giant will be engaged to carry out background screening. Giant will reach out to you via email and occasionally via telephone/text message so that they can gather all relevant information required. Consent will be requested prior to any information being passed to our services company.

What’s in it for you? #LifeatOmio

Omio encourage you to apply even if you’re still developing some of these skills! We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender identity, age or disability.

Top Skills

Adjust
Ahrefs
Apptweak
Asa
Aso
Google Ads
Google Analytics
Sem
Seo
Tiktok Ads

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