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Zendesk

Group Manager, Regional Marketing, Asia

Posted 3 Days Ago
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Singapore
Senior level
Singapore
Senior level
The Group Manager, Regional Marketing for Asia leads the regional marketing function at Zendesk. Responsibilities include growing a team of marketers, designing marketing strategies to achieve revenue goals, collaborating with leadership and stakeholders, managing the marketing mix and budget, and building the Zendesk brand through effective communication and data-driven decisions.
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Job Description

In this critical regional marketing leadership role, you will be responsible for overseeing the Zendesk Asia Marketing function, working closely with your team and Asia leadership to develop and deliver on a GTM plan that meets and exceeds pipeline and revenue targets.
 
Key responsibilities:

  • Grow, nurture, and develop a team of marketers supporting Asia across; field marketing, partner marketing, communications, performance marketing, sales development, and marketing operations

  • Design a cross-functional marketing strategy and program that delivers on pipeline and revenue targets

  • Represent marketing on the Asia regional leadership team

  • Partner with and effectively manage key stakeholders across the Asia leadership team to support your team and business objectives

  • Align with regional and global marketing teams to advocate for the Asia business and local market needs

  • Build and grow the Zendesk Asia brand through customer advocacy and marquee event moments 

  • Drive accountability across your team to meet individual and group KPIs

  • Manage and optimize the Asia marketing mix and local budget


What you bring to the role:

  • You are an effective verbal and written communicator who has a deep understanding of the broad spectrum of Asia cultures and market needs

  • You bring 10+ years of experience leading an Asia marketing team in a high-growth B2B SaaS business

  • You are hands-on, have a passion for owning end-to-end marketing strategy and know what it takes to build and execute on a plan that drives business growth

  • You are adept at building productive relationships and influence across cross-functional stakeholder groups, including executives

  • You understand how to leverage the full external ecosystem, including channel and delivery partners to scale your marketing reach 

  • You are data-obsessed and know how to leverage data and analytics to elicit and communicate key insights, and make smart decisions

#LI-MN4

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.

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