Executive Director, Senior Cards Product Manager

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

 Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

 We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

We are seeking a driven Senior Cards Product Manager to oversee the Emerging Affluent and Affluent card products, along with their digital acquisition journeys. This role is critical in leading the strategy, development, and optimization of our digital acquisition channels alongside our card products.

You will be responsible for maximizing the potential of card product features to drive growth via digital channels and enhance the onboarding and activation experience for card users.  Additionally, the person will be instrumental in driving digital cross border payments and wallet payments adoption This role requires a deep understanding of both product management and digital marketing within the card and payments space.

Key Responsibilities

• Define and execute the digital acquisition strategy for card products to drive new user sign-ups and card activations.

• Define and execute the digital acquisition strategy for card products to drive new user sign-ups and card activations.

• Own the product features that enhance user acquisition, including referral programs, promotional offers, seamless onboarding experiences and fulfilment.

• Develop and drive the overseas digital cross border and wallet payments strategy to increase engagement and usage

• Drive full P&L accountability, with a sharp focus on revenue growth, cost management, risk optimisation, and long-term profitability

• Enhance the cardmember service experience by actively identifying pain points, championing customer feedback, and driving service improvement initiatives

• Embrace digital solutions and innovation to streamline onboarding, deepen customer engagement, and improve product delivery and servicing.

• Collaborate across internal teams (e.g., digital, marketing, analytics, risk and compliance, technology, operations) and external partners (e.g., merchants, schemes, service providers) to ensure timely and effective program or project delivery and customer issue resolution

• Navigate complex stakeholder environment with professionalism and influence, including senior-level interactions across functions.

• Monitor market and competitive trends to identify gaps and opportunities with agility and creativity

Who we are
As Singapore's longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.
Today, we're on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation.
But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia's leading financial services partner for a sustainable future.
We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career. Your Opportunity Starts Here.
What we offer
Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Equal opportunity. Fair employment. Selection based on ability and fit with our culture and values. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.

• Bachelor’s degree in Finance, Business Administration and Management, or a related field.

• Minimum10-15 years of experience in credit cards or consumer product management, ideally with exposure on acquisition to the emerging affluent and affluent segments.

• Solid understanding of cards P&L management, pricing levers, portfolio analytics and risk to rewards drivers

• Track record in launching and managing products and propositions that drive usage, acquisition, and customer spend & digital engagement and payments

• Strong leadership and stakeholder management skills and experienced in driving cross-functional initiatives

• Passionate about customer experience with a demonstrated ability to drive service improvements and customer satisfaction metrics

• Digitally savvy with a strong appreciation for technology, innovation and digital product enablement and hands on approach towards design, testing and implementation

• Resilient, detail-oriented, and comfortable working in fast-paced, high-pressure environments

• Positive risk and control mindset

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.