Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Job Summary:
We are seeking a highly skilled and knowledgeable Specialized Writer to create engaging, informative, and compliant content for our Financial Lifestyle Services (FLS) division, focusing specifically on insurance products and services. This role will be responsible for crafting compelling narratives that educate consumers, build trust, and drive sales. The ideal candidate will have a strong understanding of the insurance industry, exceptional writing skills, and a passion for simplifying complex financial concepts.
Responsibilities:
- Content Creation:
- Write clear, concise, and engaging copy for a variety of content formats, including:
- articles
- Website copy and landing pages
- Email marketing campaigns
- Social media content
- Video scripts
- Infographics
- Adapt writing style and tone to suit different audiences and platforms.
- Ensure all content is accurate, grammatically correct, and adheres to brand guidelines.
- Insurance Expertise:
- Develop a deep understanding of our company's insurance products and services.
- Research and understand complex insurance concepts, regulations, and industry trends.
- Translate complex information into clear, concise, and easy-to-understand language for consumers.
- Stay up-to-date on changes in insurance laws and regulations.
- Compliance:
- Ensure all content is compliant with insurance regulations and advertising guidelines.
- Work closely with compliance officers to review and approve content.
- Maintain a strong understanding of ethical considerations in insurance marketing.
- Audience Understanding:
- Develop a deep understanding of our target audience, their needs, and their concerns related to insurance.
- Write content that addresses common questions and misconceptions about insurance.
- Create content that resonates with different demographics and life stages.
- Collaboration:
- Work closely with marketing managers, sales teams, designers, and compliance officers to develop and execute content plans.
- Participate in brainstorming sessions and contribute creative ideas.
- Provide feedback on content created by other team members.
- SEO & Content Optimization:
- Conduct keyword research and optimize content for search engines.
- Use data and analytics to track content performance and identify areas for improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- [Number, e.g., 3-5+] years of experience in content writing, preferably with a focus on insurance or financial services.
- Strong understanding of the insurance industry and its products and services.
- Excellent writing, editing, and proofreading skills.
- Ability to translate complex information into clear and concise language.
- Experience writing for a variety of content formats.
- Familiarity with SEO principles and content marketing best practices.
- Ability to work independently and as part of a team.
- Excellent communication and interpersonal skills.
- Portfolio of relevant writing samples.
Bonus Points:
- Experience in a specific niche within the insurance industry (e.g., life insurance, health insurance, auto insurance, commercial insurance).
- Knowledge of insurance regulations and compliance requirements.
- Experience with video scriptwriting.
- Experience with creating infographics and data visualizations.
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Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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