Senior Field Marketing Manager - Middle East (R4253)

What you'll do:

• Lead and execute field marketing across priority defense and government accounts in Saudi Arabia, UAE, and Jordan, aligned with regional go-to-market priorities.
• Develop and execute account-based marketing strategies for primary accounts, mapping buying centers and orchestrating multi-touch engagement across executive briefings, targeted campaigns, industry events, and owned customer programs.
• Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and country-specific stakeholder landscapes across Saudi Arabia, UAE, and Jordan.
• Engage key ministries and agencies including, but not limited to:
• Saudi Ministry of Defense and General Authority for Military Industries (GAMI)
• UAE Ministry of Defence and Tawazun Council
• Jordan Armed Forces (JAF) and Ministry of Defense
• Own strategy and execution for major defense and aerospace events across the region (e.g., IDEX, World Defense Show, SOFEX), prioritizing high-value account engagement and executive-level meetings over brand presence alone.
• Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
• Align marketing programs with regional sales objectives, pipeline targets, and account plans to drive measurable revenue impact across all focus markets.
• Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
• Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
• Build and execute programs within Marketo, including campaign flows, audience segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
• Establish KPIs aligned to Middle East government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
• Bring structure, accountability, and operational rigor to field marketing execution across Saudi Arabia, UAE, and Jordan.

Required qualifications:

• 8 to 12 years of experience in field marketing, demand generation, or integrated marketing roles, with significant exposure to government and defense markets in the Middle East.
• Demonstrated success marketing into Saudi Arabia and/or UAE Ministry of Defense environments; experience with Jordanian defense stakeholders is a plus.
• Strong understanding of defense procurement processes in Saudi Arabia, UAE, and Jordan, including long-cycle acquisition environments, offset considerations, and multi-stakeholder government account structures.
• Proven experience leading and executing account-based marketing programs within complex enterprise or government accounts; ABM must be a core area of expertise.
• Hands-on experience with Salesforce CRM, including campaign creation, Campaign ID management, opportunity alignment, required field governance, reporting, and partnership with sales on CRM hygiene and pipeline tracking.
• Hands-on experience with Marketo, including campaign build, segmentation, nurture programs, performance tracking, and marketing-to-sales workflow alignment.
• Experience executing trade shows, industry events, and owned customer programs in defense, aerospace, or national security sectors.
• Ability to engage credibly with senior military leaders, government stakeholders, and technical evaluators across Saudi Arabia, UAE, and Jordan.
• Strong cross-functional partnership skills with Sales, Business Development, Capture, and Global Marketing teams.
• Fluent in English; Arabic proficiency is strongly preferred.
• Willingness to travel frequently within Saudi Arabia, UAE, and Jordan.

Why join Shield AI:

Help build the defining defence technology company of this century.  
Work at the forefront of AI, autonomy, and next-generation defence systems.  
Operate in a highly entrepreneurial and mission-driven environment.  
Make a direct impact on international growth and strategic defence partnerships.  
Collaborate with exceptional teams solving some of the world’s most complex operational challenges.