Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
You will be part of the External Communications Team responsible for the development and implementation of initiatives to help build engagement within our PRU community of colleagues.The External Communications Manager will be responsible for developing and maintaining good relations with the media; drawing from business insights to develop stories/content for earned media in the online, print and broadcast space. He/she will also help identify opportunities to raise the profile of Prudential externally; develop research that supports the business priorities and provide general support for corporate communications matters. The candidate will be responsible for promoting and protecting the brand by developing distinctive thought-leadership insights that support the business; building good media relations; and preparing C-suite executives for interviews and speaking opportunities.
Job Description:
- To develop corporate messaging and build a strong narrative that tells the story of Prudential
- To develop and execute on media strategies that promote Prudential’s innovation, people, community, and growth agenda
- To develop thought-leadership content/insights that promote/support the brand and business
- To build and to maintain good relationships with journalists based in Singapore; and to respond to media queries in a timely fashion
- To develop press releases and bylines, and organise media briefings as part of media outreach
- To provide support on media training for the leadership team
- To identify speaking opportunities for the leadership team and guide them on corporate messaging
- To work with the leadership team in managing issues that could potentially threaten the reputation of the organisation
Who we are looking for:
- Minimum 6 years of working experience in communications and public relations. Experience in social media is a plus
- Possess the ability to write with clarity and confidence
- A creative story-teller who knows how to use words, graphics, and visuals, effectively to engage the audience
- Able to connect with and manage stakeholders at all levels
- Able to work under time pressure when managing issues/crisis and tight deadlines
- Collaborative, resourceful, and motivated
- Organised and able to manage projects effectively
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
