Company :
Performance Motors Limited
1. Strategic marketing plan
Work closely with the Assistant Marketing Manager and GM on marketing plan to ensure meaningful communications, activations, events and campaigns are promoted and conveyed to relevant audiences (audience targeting strategies). Communicate with brand principal to align on key dates and events. This also includes evaluating and planning of media (ATL & BTL) and social media channels.
2. Creative conceptualisation and Corporate identity (CI) Management
Ensure consistent messaging on all marketing communications remains on-brand and aligned with the business goals. Make sure BMW Corporate Identity (CI) are kept strictly in check by working closely with brand principal.
3. Marketing Communications (Online & Offline)
(Motorrad) Conceptualize and execute all marketing communications for new bikes by working closely with internal parties and external agencies on required materials and plan.
(BMW M) Support Assistant Marketing Manager on all marketing communication for new cars.
This includes but not limited to:
· Ongoing tactical campaigns
· Ongoing operational materials
· New product launch communications
· Product sustenance campaigns
· CRM-related communications
(e.g. ATL - TV, Newspapers, Magazines, Out-of-Home Billboards, digital and mobile advertising platforms. BTL – maildrop, email marketing, partnership database mining, localised brochures, flyers, spec cards, SCs selling kits etc)
4. Event management and execution (Virtual & Physical)
(Motorrad) Conceptualize and execute of virtual and physical events.
(BMW M) Support Assistant Marketing Manager for all related virtual and physical events.
This includes:
· New product launches
· Tactical events (Showroom activities, roadshows, offsite displays etc)
· Existing owners/riders events (drive-away, ride-away, owners’ lunches/dinners etc)
Events management & execution (Virtual and Offline)
This also includes supporting and participating in BMW-led events.
5. CRM
Work with the CRM team and assist to plan and deliver CRM strategies with a view to retaining existing customers, increasing brand loyalty and conquest new segments.
6. Showroom management
Work together with the facility department and the Sales Manager to ensures that the showrooms are kept in tip-top condition and that all communications / displays are on brand. This includes ensuring that the retail aspects meet the BMW Retail Standards Audit review benchmark.
