Engagement & Content Strategy Manager (Artificial Intelligence) - A26233

Activate Interactive Pte Ltd (“Activate”) is a leading technology consultancy headquartered in Singapore with a presence in Malaysia and Indonesia. Our clients are empowered with quality, cost-effective, and impactful end-to-end application development, like mobile and web applications, and cloud technology that remove technology roadblocks and increase their business efficiency.

We believe in positively impacting the lives of people around us and the environment we live in through the use of technology. Hence, we are committed to providing a conducive environment for all employees to realize their full potential, who in turn have the opportunity to continuously drive innovation.

We are searching for our next team members to join our growing team.

If you love the idea of being part of a growing company with exciting prospects in mobile and web technologies that create positive impact on people’s lives, then we would love to hear from you.

This is a 36 months fixed-term contract role.

What will you do?

The Housing & Development Board (HDB) aims to offer affordable, high-quality housing and create a conducive living environment where communities can flourish. To achieve this goal, HDB's Artificial Intelligence & Data Department (AIDA) leverages HDB's Data & AI solutions to address significant housing challenges.

We're looking for a well-rounded Engagement & Content Strategy Manager (AI) who is comfortable working in a results-oriented setting. You will coordinate efforts to promote AI adoption and enhance the data and AI culture within the organization through strategic content, marketing, communications, and partnerships. To succeed in this position, you should possess the ability to rapidly acquire new knowledge, work autonomously, communicate proficiently, and perform effectively in an environment.

Content Strategy

• Develop and own a content strategy that supports the goals of building a strong data and analytics culture across HDB, ensuring content is purposeful, audience-centred, and aligned with organizational priorities.
• Define and maintain the content calendar, mapping content themes and formats to key community milestones, campaigns, and learning objectives.
• Conduct audience research and needs analysis to inform content direction, ensuring materials resonate with HDB officers at varying levels of Data & AI familiarity.
• Establish content standards, guidelines, and a consistent editorial voice across all channels and formats.
• Measure and evaluate content performance using engagement metrics, iterating on the strategy based on data-driven insights.
• Stay abreast of industry trends in content strategy, data literacy communications, and internal communications best practices, applying relevant learnings to the community's content approach.

Partnerships & AI Adoption

• Identify, develop, and manage partnerships with internal stakeholders, public sector agencies, industry players, and academic institutions to advance AI adoption within HDB.
• Serve as a key liaison between the AIDA department and external partners, fostering relationships that bring in fresh perspectives, expertise, and resources to support the organization's AI ambitions.
• Work closely with business units to understand their needs and co-create initiatives that drive meaningful and sustained AI adoption across HDB.
• Actively source for Data and AI use cases through community engagements, stakeholder conversations, and partnership activities, channelling these insights back to the AIDA department to inform and prioritize future work.
• Collaborate with partners to co-develop programmes, resources, and events that build AI awareness and capability among HDB officers.

Events, Hackathons & Community Engagement

• Plan, organize, and implement a broad range of community events and initiatives including but not limited to meetups, seminars, workshops, clinics, and competitive engagements such as hackathons or prompt engineering challenges to level up Data & AI competencies among HDB officers and cultivate a culture of innovation and continuous learning.
• Engage community members through varied publicity strategies, including EDMs, polls, focus group sessions, podcasts, and collaboration tools.
• Source speakers from the public sector and industry for community meetups and events where appropriate.
• Actively engage business units via internal platforms to encourage participation in and contribution to community activities.

Marketing & Communications

• Create and oversee the production of marketing and promotional materials including but not limited to brochures, flyers, newsletters, feature stories, and campaigns (digital or offline).
• Develop and manage the community portal and knowledge hub, including sourcing and curating useful resources such as articles, videos, and tutorials on data science, moderating forum activity, and producing original content.
• Collaborate with stakeholders to ensure alignment and consistency in messaging and branding.
• Optimize existing workflows and documentation to improve work efficiency.

• A degree or equivalent in Business, Marketing, Communications, Visual Communications, Communications Design, Public Relations, or a related field.

• At least 4 years of experience in content strategy, engagement management, and/or change management is preferred
• Demonstrated ability to develop and execute content strategies, with a portfolio of work that shows clear thinking about audience, purpose, and impact.
• Proven ability to manage multi-stakeholder events such as hackathons, conferences, or large-scale community programmes.
• Exceptional verbal and written communication skills
• Proven track record in executing and delivering results in a structured, organized manner.
• A detail-oriented self-starter and quick learner with excellent organizational skills.
• Familiarity with digital marketing tools, content management systems, analytics platforms, and social media.
• An eye for design and proficiency in Canva Pro, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or equivalent tools such as GIMP, Inkscape, or Scribus is a plus.
• Knowledge of data science, artificial intelligence, and/or data governance is a plus.

What do we offer in return?

• Fun working environment
• Employee Wellness Program
• To work in Singapore Government Agencies projects
• We provide structured development framework and growth opportunities. (We are a “SHRI 2025 Gold winner” in “Learning & Development; Coaching & Mentoring”)

Why you'll love working with us?

If you are looking for opportunities to collaborate with leading industry experts and be surrounded by highly motivated and talented peers, we welcome you to join us. We provide all employees with equal opportunities to grow and develop with us. We believe your success is our success.

Does it sound like something you are interested in exploring further? Please be in touch with our team for an initial chat at [email protected]

Activate Interactive Singapore is an equal opportunity employer. Employment decisions will be based on merit, qualifications and abilities. Activate Interactive Pte Ltd does not discriminate in employment opportunities or practices on the basis of race, colour, religion, gender, sexuality, national origin, age, disability, marital status or any other characteristics protected by law.

Protecting your privacy and the security of your data are longstanding top priorities for Activate Interactive Pte Ltd.

Your personal data will be processed for the purposes of managing Activate Interactive Pte Ltd’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results, and as is otherwise needed in the recruitment and hiring processes.

Please consult our Privacy Notice (https://www.activate.sg/privacy-policy) to know more about how we collect, use, and transfer the personal data of our candidates. Here you can find how you can request for access, correction and/or withdrawal of your Personal Data.