Company Description
JACOBS DOUWE EGBERTS (JDE) is a global coffee & tea company based in NetherlandS. For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.
The JDE APAC region combines a diverse brand portfolio, promoting our global brands to the Asian markets whilst also owning a wide range of beloved heritage brand cherished by our Asian customers. Brands such as Old Town, Super, Maxwell House, Owl and Ye Ye have become household names, deeply ingrained in the cultural fabric of the Asian market.
JDE APAC operates across the region in 7 key markets consisting of Australia, Greater China, Malaysia, Myanmar, New Zealand, Singapore, Thailand, and an international export market. Manufacturing and packing operations are managed from six manufacturing locations namely in Malaysia (Johor Bahru, Ipoh), Thailand, China, Australia, and New Zealand.
Situated in Singapore, the Singapore ADM cluster business serves as a strategic base for expanding JDE’s global presence in the Asian region. Singapore also serves as a operating hub for the APAC leadership team and the regional corporate functions such as Finance, Internal Controls, Marketing, HR and Corporate Affairs.
Job Description
In your role as eCommerce Manager, SEA, you will play a pivotal role in JDE eCommerce within the SEA region. You will be an active member of the SEA eCommerce Center of Excellence Team (COE) and will actively participate into the new dynamic of our fast-growing coffee business on the on-line channel. You will be reporting to Head of e- Commerce, South East Asia.
Key Responsibilities
- Defines & develops strategic pillars to drive growth across the region
- Ensure perfect implementation of the basics of eCommerce in the region to build on solid foundation for future sustainable growth
- Win with the winner, with perfect activations for key Events in eCommerce platforms
- Build strong relationship and JBP with external stakeholders such as eRetailers, Marketplaces, 3rd parties and partners
- Lead a test & learn approach from this extremely dynamic region, that can be shared with the eCom Global community
- Accompany the fast moving retailers Lazada/AliBaba/ Shopee/ Redmart/ Amazon etc in their tests and new services, to gain a 1st mover advantage in Coffee
- Collaborate closely with the local marketing team to develop a differentiated e-commerce channel marketing and sales activation plan to drive key metrics , quality ads content and traffic acquisition
- Define analysis tools and dashboards to test and learn fast and nurture the JDE eCommerce strategy in the region.
- Identify and support any new or additional business opportunities, to improve, step change or create a breakthrough for the eCommerce channel, for eg, channel development, product development to operational improvements, innovations etc.
- Identify and close performance gaps at country
- Deliver business KPIs: Nos, GP, MarketShares, Share of Search, Eventing
- Partnership collaborations with external partners to drive higher value to our brands and eCommerce platforms
- Any other ad-hoc matters
Qualifications
- Bachelor’s degree in Marketing, or related field (or equivalent commercial experience)
- Minimum 7 years of experience in eCommerce Business development, including Sales development, Financials acumens, data analysis and Supply Chain optimizations
- Experience with FMCG within a digital environment, and/or Digital Marketplace (Lazada, Ali, Amazon, Redmart, Pandamart, Tik tok) is a strong plus.
- Strong knowledge on how to win at eCommerce channels : Grocery on-line, PurePlayers, MarketPlace, Direct to consumers, and social commerce such as Tik tok etc
- Strong understanding of all online KPIs controlling performance and ROI.
- Strong analytical skills with strong knowledge of MS Office applications.
- Self starter with a high degree of initiative
- Ability and desire to work at both strategic and tactical levels
- Ability to multitask and prioritise
- Attention to detail and organised
- Commercially minded and extremely driven.
What We Do
Coffee is the fuel for almost everything that makes the company run. Jacobs Douwe Egberts Professional helps you inspire your coffee drinkers, whether you work for an office, health & care organisation or hotels.
As your coffee partner, we love to develop the ideal solution alongside you. This way, we can adapt our offer to your needs and you enjoy the solution you were looking for. In short: A coffee for every cup, just the way you want it.
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