Director, Head of Oncology Marketing
Location: Tokyo, Japan
As Natera expands its international footprint, we are seeking a dynamic Oncology Marketing Director to build and lead our commercial oncology strategy in Japan.
Position Summary:
The Oncology Marketing Director, Japan, will be responsible for driving Natera’s commercial oncology strategy and marketing execution in one of the most critical global markets. This role will lead the localization, launch, and growth of Signatera™ and future oncology products in Japan, working at the intersection of innovation, science, and market need. This individual will also lead patient-centered initiatives, including public awareness campaigns and partnerships with advocacy organizations, to increase education around cancer recurrence monitoring and the benefits of personalized testing.
Key Responsibilities:
Strategic Marketing Leadership
• Develop and execute Natera’s oncology marketing strategy for Japan, aligned with global objectives and tailored to local market dynamics.
• Drive go-to-market planning and execution for Signatera™ and other oncology solutions, including pricing, positioning, segmentation, and messaging.
• Manage brand planning, forecasting, and marketing investment decisions to drive adoption and revenue growth.
Market Development & Education
• Partner with Medical Affairs and Sales to educate clinicians, oncologists, and KOLs on the clinical utility and value proposition of Signatera™.
• Build awareness and demand through omni-channel campaigns, peer-to-peer education, and conference participation.
Patient Education & Advocacy Engagement
• Lead the design and implementation of patient education initiatives, ensuring patients and caregivers understand the role of ctDNA testing in cancer care.
• Establish and manage partnerships with patient advocacy groups and cancer support organizations to develop co-branded materials, host educational events, and improve outreach.
• Develop and execute public awareness campaigns to increase understanding of cancer recurrence monitoring and non-invasive testing options.
• Ensure all patient-facing materials meet ethical and regulatory standards in Japan.
Launch Readiness & Execution
• Drive launch readiness activities including market research, field force enablement, KOL engagement, and public affairs support.
• Collaborate with Market Access and HEOR teams to support patient access and reimbursement pathways.
Cross-Functional Collaboration
• Act as the voice of the Japanese market in global marketing and product discussions.
• Coordinate closely with global marketing, regulatory affairs, market access, medical affairs, and commercial operations.
Team & Partner Management
• Manage external vendors and agencies to deliver impactful campaigns and programs.
• Recruit and lead a local marketing team as business operations scale.
Qualifications:
• Bachelor’s degree in business, life sciences, or related field required; MBA or advanced degree preferred.
• 10+ years of progressive marketing experience in life sciences or diagnostics, with at least 5 years in oncology within Japan.
• Demonstrated success in launching innovative healthcare products and leading patient-centric campaigns.
• Strong understanding of the Japanese oncology and diagnostics ecosystem, including KOLs, patient organizations, and regulatory landscape.
• Business-level English and fluent Japanese required.
Preferred Attributes:
• Experience in molecular diagnostics, patient advocacy relations, or public health communications.
• Strong storytelling and brand positioning capabilities with a focus on both clinicians and patients.
• Passionate about precision oncology and empowering patients through education.
• Entrepreneurial mindset with ability to work in a fast-paced, evolving environment.
Why Natera:
• Shape the future of cancer care with groundbreaking technology.
• Work with a global team united by a mission to improve patient outcomes.
• Competitive compensation, career growth opportunities, and flexible working culture
OUR OPPORTUNITY
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.
The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.
WHAT WE OFFER
Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!
For more information, visit www.natera.com.
Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.
All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.
If you are based in California, we encourage you to read this important information for California residents.
Link: https://www.natera.com/notice-of-data-collection-california-residents/
Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.
For more information:
- BBB announcement on job scams
- FBI Cyber Crime resource page
