Job Description
DIRECTOR PRODUCT MARKETING, MATTERPORT - SINGAPORE
OVERVIEW
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.
Matterport, a CoStar Group (NASDAQ: CSGP) brand, is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform. By combining immersive technology, precision data, and advanced visualization capabilities, Matterport empowers professionals across industries—including commercial real estate, hospitality, architecture, construction, and design—to market, manage, and analyse properties in entirely new ways.
As part of CoStar Group, a leading global provider of real estate information, analytics, and online marketplaces, Matterport leverages world-class technology and data infrastructure to drive innovation in the UK, European and APAC property markets.
We are seeking an experienced and strategic Senior Director, Product Marketing to lead Matterport’s Asia Pacific product marketing organization. Based in Singapore, this role will oversee a team of Product Marketing Managers located in Singapore, Japan and Australia, responsible for driving go-to-market execution, customer engagement, and adoption across the regions.
DESCRIPTION
Reporting to the Vice President of Marketing, this role will define the product marketing strategy for APAC, ensuring regional alignment with CoStar Group’s business objectives. The Senior Director will serve as the key regional leader for Matterport’s marketing operations, ensuring cohesive strategy, localised messaging, and measurable business impact across diverse Asia Pacific markets.
RESPONSIBILITIES
Strategic Leadership & Vision
- Lead and manage a team of Product Marketing Managers across Singapore, Japan and Australia, ensuring alignment of messaging, priorities, and execution.
- Define and execute the regional product marketing strategy for Matterport in the APAC markets, in coordination with CoStar’s wider marketing leadership.
- Translate Matterport’s technology—digital twins, AI, and spatial data—into regionally relevant positioning and narratives.
- Ensure consistency of brand and product messaging across APAC markets while adapting campaigns for local market nuances and customer needs.
Go-to-Market Strategy & Execution
- Drive go-to-market planning and execution for all Matterport product launches and campaigns within APAC.
- Collaborate cross-functionally with regional Sales, Product, Research, and Technology teams to deliver integrated go-to-market programs that drive adoption and revenue.
- Develop value propositions, customer journeys, and competitive positioning specific to APAC markets and industries.
- Support sales enablement through creation of region-specific toolkits, playbooks, and messaging frameworks.
Market Insights & Performance Optimization
- Lead ongoing market intelligence and competitive research across the APAC region to identify trends, customer needs, and growth opportunities.
- Establish performance frameworks and metrics to measure marketing effectiveness, campaign success, and ROI across regional activities.
- Translate insights into actionable recommendations that shape regional marketing strategies.
Team Development & Organizational Leadership
- Recruit, mentor, and develop a high-performing team of regional Product Marketing Managers.
- Foster collaboration and knowledge-sharing across markets to ensure best practices are scaled effectively.
- Partner closely with CoStar Group’s leadership teams to maintain strategic alignment across business units and countries.
Thought Leadership & Industry Presence
- Represent Matterport as a senior marketing leader at APAC industry events, trade shows, and conferences.
- Build partnerships with trade associations and industry organizations to strengthen Matterport’s visibility and leadership in the region.
- Support CoStar Group’s APAC brand initiatives by contributing to thought leadership and cross-portfolio marketing programs.
QUALIFICATIONS
- Bachelor’s degree or equivalent experience required; MBA or advanced degree in related field preferred.
- Minimum 10 years of progressive leadership and management withing B2B marketing, including 5+ years leading teams across multiple locations - ideally including APAC.
- Proven track record developing and executing regional product marketing strategies for technology, SaaS, or proptech companies.
- Experience managing multi-market teams and localising global strategies for diverse audiences.
- Deep understanding of go-to-market planning, product positioning, and lifecycle marketing for B2B audiences.
- Analytical and data-driven, with strong problem-solving and decision-making skills.
- Exceptional leadership, communication, and presentation abilities; able to influence across senior levels and geographies.
- Passion for technology, innovation, and the built environment—particularly in digital twin, AI, or spatial data solutions.
- Experience in commercial real estate, property technology, or related sectors preferred.
WHAT’S IN IT FOR YOU?
At CoStar Group, you’ll be part of a dynamic, globally respected organisation that fosters innovation, collaboration, and professional growth. You’ll enjoy competitive compensation, performance-based incentives, and access to leadership development programs that support long-term career progression within the company’s expanding APAC operations.
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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
