JOB DESCRIPTION:
Key Responsibilities:
Strategic Marketing Leadership
Define and lead mid- to long-term marketing strategies, including market research, customer insights, advertising, and promotions.
Develop and implement strategic brand plans and product strategies.
Identify high-potential market segments and portfolio opportunities to grow market share.
Product & Brand Management
Oversee new product planning, pricing, positioning, and launch activities.
Lead APAC new product launches, from business case development to execution and performance tracking.
Collaborate with global teams to ensure regional priorities are addressed.
Market Intelligence & Insights
Conduct and supervise marketing research across brands.
Analyze sales and marketing trends to inform strategy.
Build competitive intelligence and customer insights to support brand development.
Business Development
Lead strategic partnership and business development projects to accelerate growth.
Ensure alignment between regional and global priorities for product launches and market expansion.
Commercial Excellence
Design and implement regional commercial excellence strategies, focusing on sales force effectiveness and automation.
Drive segmentation and targeting initiatives linked to business performance.
Lead strategic initiatives including commercial execution, value expansion, and channel excellence.
Performance Accountability
Accountable for achieving defined revenue targets for key franchises.
Establish and track metrics to measure effectiveness of marketing and commercial plans.
Cross-functional Collaboration
Partner with APAC DVP, regional/ country GMs, Global Strategic Marketing, Regulatory, and Clinical teams.
Coordinate strategic approaches for product/ therapy launches and leverage learnings across the region.
Facilitate strategic and financial planning processes.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:AVD Vascular
LOCATION:Singapore > Singapore : DUO Tower
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 50 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Not Applicable
