Director, Consumer Experience Lead, SEA

Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
This role will lead a team of cross-functional & market specialists to design intelligent brand experiences that move people and drive digital transformation - in service of BU brands. Member of the BU Marketing LT.
How you will contribute
1. Set and drive the CX vision and strategy

• Champion the CX purpose and embed "Design intelligent brand experiences that move people" across BU brands
• Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities
• Ensure all brand experiences are designed holistically across the full POE (Paid, Owned, Earned) ecosystem including d-Commerce.
• Translate consumer data into actionable experience strategies that deliver measurable brand and business results.
• Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term)

2. Elevate Creative and Experience Excellence

• Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas.
• Champion Empathy at scale , our Mdlz's approach to brand building through personalized communication rooted in real consumer understanding.
• Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market.
• Apply CX Journey principles to identify and activate the moments that matter for BU brands (Smart Bran Playbook principles)
• Ensure seamless creative delivery and a unified, data-driven brand experience across the full consumer journey

3. Drive Media Investment Efficiency & Effectiveness

• Optimize BU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption
• Drive data-led media planning and measurement across the consumer journey.
• Guide JBP partner and retail / d-Commerce investment strategies to achieve core elements of MDLZ SP and Vision 2030
• Collaborate with agencies & I&A to optimize ROI, sufficiency, and compliance.

4. Strengthen Partnership and Governance Excellence

• Lead collaboration with creative, media, and technology partners to ensure seamless integration and shared accountability.
• Define partnership governance, annual targets, and success metrics to drive clarity and performance.
• Oversee the transition and onboarding of agencies within the new CX operating model

5. Embed Digital marketing transformation and roadmap

• Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy and support critical BU pilots
• Develop digital marketing strategy and roadmap inc metrics to measure success across Brands
• Drive Digital Marketing capability building / upskilling

6. Lead and inspire a cross functional team in service of brands

• Owned / earned Ecosystems : Digital content and campaigns - across website, social media, direct messaging, management of influencer marketing, performance management
• Martech : Bridge between Marketing and MDS (inc. AI), and overall digital product roadmap. Includes implementation of tagging and tracking, and updating functionality and features
• Consumer data activation : Data acquisition and audience strategy, CRM / data strategy, performance management
• Comms Strategy & Media Activation : Media strategy: maximizing the financial return of all media investments across our portfolio of brands

7. Work with teams in other functions

• Brand managers : define the brand strategy, positioning and strategic priorities
• D-Commerce : Develops, distributes, refines and executes d-Comm content - working with priority retailers
• Creative & Media Insights (I&A) : Partner with I&A business teams by providing key digital insights to drive data-driven decision making
• Technology infrastructure (MDS) : Ensure data collection & storage solutions, manage Marketing technology infrastructure
• DTC (BU Marketing) - if present in the BU : Selling our products directly to consumers - optimizing the P&L performance

What you will bring

• 10 years+ experience - including extensive experience in leading media & digital, developing strategies, and demonstrating a proven track record of success in achieve marketing goals
• Deep expertise in consumer (experience) journey strategy & Paid, Owned, Earned, Commerce touchpoints
• Demonstrable experience in designing and implementing successful digital marketing campaigns
• Strong understanding of how all current digital marketing channels function
• Passion for digital innovation, emerging technologies, and modern creativity (Gen AI, personalization, social influence)
• Has led Joint Business Partner (JBP) investment
• Efficiency & effectiveness (ROI) and cost optimization
• Champion Business transformation and change management
• Strong leadership skills with the ability to inspire and align cross-functional teams & external partners.
• Excellent communication and influencing skills across multiple senior stakeholders.
• Strategic future forward thinker with strong commercial acumen and analytical rigor.

Stakeholders to work with

• Brand / Category Marketing, I&A, MDS, d-Comm, MT&E, Procurement, Finance, agencies & JBPs

More about this role
What you need to know about this position:-
What extra ingredients you will bring:
Education / Certifications:
Job specific requirements:
Travel requirements:
Work schedule:
Country to country Relocation support available through our Global Mobility Policies
Business Unit Summary
Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob's crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Media
Marketing