The Director of Brand Strategy & Operations leads brand and marketing initiatives for Match Group in Asia, focusing on portfolio management, regional marketing strategies, product marketing, CRM, and data-driven decision-making.
About Match Group
At Match Group, we create some of the world’s most popular dating products, including Tinder, Hinge, The League, Pairs, OkCupid, and more. With millions of users across the globe, we operate a diverse portfolio of category-defining brands, each designed to serve different audiences, needs, and cultural contexts.
Our mission is to spark meaningful connections for every single person—by combining strong brand building, product innovation, and locally relevant go-to-market execution across markets worldwide.
Role Overview
The Director, Brand Strategy & Operations will lead regional brand strategy, portfolio management, and marketing operations across Match Group’s portfolio in Asia, including Tinder, Hinge, The League, and other current and future Match Group brands.
This role sits at the intersection of brand strategy, regional marketing leadership, product marketing, partnerships, and CRM, ensuring Match Group brands are locally relevant, commercially effective, and operationally excellent across diverse Asian markets.
The Director will work closely with global brand teams, Finance, Product, Analytics, and local market teams to drive sustainable, accretive growth across the full marketing funnel. This is a high-impact regional leadership role reporting directly to the VP, Asia Go-To-Market.
Key Responsibilities / Job Scope
1. Regional Brand Portfolio Management
- Own and manage the regional brand portfolio strategy across multiple Match Group brands, ensuring clear positioning, differentiation, and prioritization by market.
- Partner closely with Finance, Strategy, and Insights teams to assess portfolio performance, identify growth opportunities, and ensure accretive portfolio growth across brands and markets.
- Translate global brand strategies into market-relevant regional frameworks, balancing consistency with local cultural relevance.
- Collaborate with country teams to ensure strong brand health, execution quality, and business impact across all markets.
- Support brand lifecycle management, including launches, expansions, repositioning, and market-specific adaptations.
2. Regional Marketing Initiatives & Partnerships
- Own regional marketing initiatives that scale across markets, including integrated campaigns, seasonal moments, and cross-brand opportunities.
- Develop and execute strategic partnerships (both brand and distribution partnership) that strengthen brand equity and accelerate growth.
- Identify white-space opportunities for regional collaboration and innovation across the Match Group ecosystem.
3. Product Marketing, CRM Leadership
- Own regional product marketing strategy, partnering closely with Product, Growth, and Global Marketing, local marketing teams.
- Lead go-to-market planning for new features, launches, and experiments, ensuring clear value propositions and messaging tailored to Asian audiences.
- Translate product insights into compelling narratives that drive adoption, engagement, and retention.
- Partner with Brand HQ Engagement team to help orchestrate regional CRM and lifecycle marketing strategy, spanning acquisition, onboarding, engagement, monetization, and retention.
- Ensure CRM programs are data-driven, scalable, and aligned with brand and product priorities.
4. Analytics, Operations & Stakeholder Management
- Act as a highly analytical leader, using data, insights, and experimentation to inform strategy and decision-making for market and HQ.
- Establish clear KPIs, measurement frameworks, and operating rhythms across brands and markets.
- Serve as a key regional stakeholder for global teams, aligning priorities, sharing insights, and influencing investment decisions.
- Mentor and influence regional and local teams, fostering a high-performance, collaborative culture.
Key Qualifications
- Minimum 10+ years of experience in brand strategy, marketing, or related leadership roles, preferably within consumer tech, digital platforms, FMCG brands.
- Proven experience managing multiple brands or portfolios across regions and diverse markets.
- Strong full-funnel marketing expertise, spanning brand building, performance marketing, product marketing, CRM, and lifecycle management.
- Highly analytical and data-driven, with the ability to translate insights into clear strategic and operational actions.
- Demonstrated experience leading regional marketing initiatives, partnerships, and cross-functional programs.
- Strong understanding of Asia-Pacific markets, cultural nuances, and regional growth dynamics.
- Excellent stakeholder management skills, with experience influencing senior leaders and collaborating across global, regional, and local teams.
- Comfortable operating in a fast-paced, ambiguous, and high-growth environment.
- Exceptional communication skills in English; additional Asian languages are a plus.
- Expertise in Product Marketing and/or CRM within the consumer tech industry is a strong plus.
#MG
Top Skills
CRM
Data Analysis
Market Strategy
Marketing Operations
Product Marketing
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