Digital Media Planner

Company Description

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges and poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights; content and creative production; communications and strategy; finance and marketing; and sociology, psychology, and other liberal arts disciplines.

Job Description

Planning

• Assist the Manager to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan; 
• Leverage available planning tools and liaise with media owners for proposals;
• Engage clients on day to day operations, media trend updates and various campaign reports on local/regional/global levels.

Buying

• Negotiate with media owners for better rates and value adds;
• Book ads – both managed service and self-service across various platforms;
• Liaise with media vendors & creative agencies for material submission;
• Digital ad ops (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing);
• Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others);
• Oversee all performance across channels (Search, Social, Programmatic etc.);
• Monitor and optimize performance during campaign period across platforms such as Google Adwords, Facebook, LinkedIn etc.
• Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.

Qualifications

• 1 - 2 years’ of digital media experience
• Meticulous, good with numbers and able to organise and prioritise tasks and work under tight timelines
• Resilient to change and willing to keen to learn new skills
• Strong communication skills, both written and verbal, with internal and external parties
• Ready to take up initiatives and ownership of projects
• Play well with others and are a team player

Spark Foundry is a part of Publicis Media, an agency that harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media's digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.