Senior Digital Marketing Specialist

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

This role involves working closely with the Razer Gold team to provide improved and enhanced marketing support to our partners in the gaming industry.
The position involves managing marketing campaigns to expand our partners' game publishing operations in emerging regions (SEA, LATAM, and MENA).
The role entails leading multi-disciplinary, cross-regional Art & Marketing Teams to develop Best-in-Class Marketing Creatives and Campaigns for multiple projects simultaneously.

This role involves working closely with the Razer Gold team to provide improved and enhanced marketing support to our partners in the gaming industry.

The position involves managing marketing campaigns to expand our partners' game publishing operations in emerging regions (SEA, LATAM, and MENA).
The role involves leading multi-disciplinary, cross-regional Art & Marketing Teams to develop top-tier marketing materials for multiple projects simultaneously. Responsible for crafting and executing effective marketing campaigns that drive significant player growth, foster brand awareness, and engage our existing community.
Responsibilities:

• Develop and execute regional marketing campaigns that encompass various marketing channels, including user acquisition, brand awareness, community events, and offline events.
• Prepare the marketing budget and define the marketing mix based on CPI and install volume targets.
• Execute performance marketing and user acquisition plans at different stages of a game's lifecycle (soft launch, hard launch, and sustain).
• Maintain the marketing roadmap for a portfolio of games.
• Manage and optimize digital advertising campaigns across multiple channels, including search, social media, programmatic, and mobile advertising.
• Analyze and report on the effectiveness of marketing campaigns and provide recommendations for optimization.
• Oversee the creation of marketing assets, including copy, banners, trailers, playable ads, and interactive landing pages.
• Perform competitor marketing execution analysis to strengthen in-house initiatives.
• Measure and report on cohorted campaign performance (CPM, CPC, CPI, conversion rates, ROAS).
• Scale up social media reach, engagement, and conversion to drive measurable results. Manage day-to-day social media activities and plan engaging content calendars.
• Collaborate with cross-functional teams (e.g., product, creative) to ensure alignment and effective execution of marketing strategies.
• Collaborate with external partners, vendors and agencies to ensure seamless execution of marketing campaigns.

Pre-Requisites :

• A Bachelor’s degree in marketing, Advertising, or a related field.
• 5 years of experience in promoting mobile applications.
• In-depth knowledge of mobile marketing channels and their impact on performance metrics.
• Proficiency in digital advertising platforms such as Meta, Google, TikTok, Twitter, and third-party ad networks.
• Experience with performance marketing metrics and optimization.
• Strong analytical skills and ability to leverage data to drive decision-making.
• Ability to thrive in a fast-paced and dynamic environment.

• Passion for gaming and a deep understanding of the mobile gaming industry.

Are you game?