IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.
At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.
Job DescriptionWe’re looking for a results-driven and collaborative Digital Marketing Specialist to join our Global Digital center of excellence and be responsible for strategic planning, execution, and optimization of digital marketing efforts to drive brand awareness, lead generation and maximize ROI. This role is critical in driving targeted digital campaigns across a range of industries and market units, focusing on net new customer acquisition and paid media optimization.
You will focus specifically on the Asia Pacific, Japan, Middle East & Africa (APJMEA) region. You will work closely with Marketing Heads in different market units and business units, as well as the Install Base Marketing Manager, to execute and optimize digital strategies that align with regional and global objectives.
Key Responsibilities and Duties
- Campaign Execution: Promote and execute multi-channel digital marketing campaigns tailored for the APJMEA region, focusing on net new accounts across various industries.
- Stakeholder Management: Partner with regional marketing heads and key internal stakeholders to align campaign objectives and deliverables.
- Paid Media Management: Lead and optimize LinkedIn and Demandbase advertising efforts to ensure effective targeting, engagement, and conversion across the region.
- Audience Segmentation & Targeting: Work with internal data teams and platforms to build accurate target lists and segmentation strategies based on buyer personas, industry, and account intent.
- Performance Tracking & Optimization: Monitor digital campaign performance (e.g., impressions, CTR, CPL, engagement), generate insights, and recommend optimizations to improve campaign Return On Investment.
- Localization: Ensure regional digital assets and campaign messaging are localized and culturally relevant to APJMEA markets.
- Marketing Technology Use: Use platforms like Marketing Automation Systems (e.g., Marketo/Eloqua), CRM (e.g., HubSpot), and ABM platforms to execute and measure campaign success.
- Best Practices & Innovation: Stay on top of digital trends and platform updates to bring fresh ideas and efficiencies to the team’s digital execution.
Qualifications & Experience
- University or equivalent qualification in Marketing, Communications, or a related field.
- 3-4 years of hands on experience running digital marketing and advertising campaigns for B2B lead generation
- Proven ability in digital marketing, preferably in a B2B environment.
- Hands-on expertise managing LinkedIn Ads, Demandbase, Marketo and CRM.
- Competency in campaign analysis, UTM strategy, and performance reporting via platforms like Google Analytics, Power BI, and Looker Studio.
- Data-driven with a strong understanding of campaign metrics (CTR, ROAS, CPA etc.)
- The ability to produce reports for account performance (dashboards, monthly and ad hoc reporting)
- Proven ability to execute and measure paid media and ABM campaigns.
- Experience working across international teams and managing multiple campaigns simultaneously with tools such as Asana, Trello, or Jira.
- Strong communication skills to work effectively with colleagues across diverse regions and teams.
- Expertise in marketing automation and CRM tools is a plus.
- Familiarity with the APJMEA region and cultural nuances.
- A keen interest in how AI can support digital marketing strategies and activities, and awareness of the ethical considerations to ensure responsible and ethical use of AI
Essential skills
- Exceptional communication skills in English.
- Strong organizational skills
- Self-motivated with a proactive approach to problem-solving and staying updated on industry trends.
- Passion for data-driven marketing and continuous optimization.
- Proactive, solution-oriented mindset with the confidence to challenge assumptions and improve outcomes.
- Strong attention to detail
- Confident presenting to executive leadership
- Ability to work in a fast-paced, dynamic environment.
- Strong Microsoft Excel skills
We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.
