Lead multi-channel B2B digital marketing campaigns (email, LinkedIn, paid media, SEO/SEM, webinars, awards) targeting banking and fintech decision-makers. Manage CRM/marketing automation workflows, support demand generation, content and event promotion, track KPIs, and coordinate campaign execution with commercial, editorial, research, and regional teams across international markets.
Hire Digital is seeking a Digital Marketing Lead with experience across B2B marketing, conferences, awards, webinars, or financial media environments. Candidates with backgrounds in banking, fintech, financial services, or enterprise-focused media and events organisations will be highly preferred.
This role will support multi-channel digital marketing campaigns targeting senior audiences in banking, fintech, and financial services across APAC, the Middle East, Africa, Europe, and other international markets.
RequirementsResponsibilities
- Execute multi-channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards, and conference initiatives.
- Support demand generation, audience growth, and lead nurturing campaigns targeting banking and fintech decision-makers.
- Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns, and campaign tracking.
- Collaborate closely with commercial, editorial, research, and events teams to support marketing initiatives across conferences, awards, subscriptions, and thought leadership campaigns.
- Support webinar, virtual event, and conference promotion activities across international markets.
- Assist with content marketing initiatives, including reports, whitepapers, newsletters, landing pages, and campaign assets.
- Monitor campaign performance, track KPIs, and provide reporting and optimisation insights.
- Support LinkedIn paid campaigns, lead generation initiatives, and digital audience engagement strategies.
- Coordinate campaign execution timelines across multiple stakeholders and regional teams.
- Previous experience in B2B digital marketing, content marketing, or demand generation roles.
- Experience within financial media, conferences, awards, fintech, SaaS, enterprise technology, or professional services environments preferred.
- Hands-on experience with Pardot, HubSpot, Marketo, or similar CRM/marketing automation platforms.
- Strong understanding of lead generation, campaign performance metrics, audience segmentation, and email marketing best practices.
- Experience supporting webinars, conferences, awards programmes, or enterprise events is highly preferred.
- Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools, and digital reporting platforms.
- Strong written communication and content coordination skills, particularly for professional or executive audiences.
- Highly organised with strong stakeholder management and project coordination abilities.
- Comfortable working independently within remote and globally distributed teams.
- Singapore-based.
What you need to know about the Singapore Tech Scene
The digital revolution has driven a constant demand for tech professionals across industries like software development, data analytics and cybersecurity. In Singapore, one of the largest cities in Southeast Asia, the demand for tech talent is so high that the government continues to invest millions into programs designed to develop a talent pipeline directly from universities while also scaling efforts in pre-employment training and mid-career upskilling to expand and elevate its workforce.
