Company Description
Formed in 2017 by the combination of Misys and D+H, we provide the broadest portfolio of financial services software in the world today—spanning retail banking, transaction banking, lending, capital markets and treasury.
Our solutions enable customers to deploy mission critical technology on premises or in the cloud. With our scale and geographical reach we drive valued solutions and opportunity for customers regardless of size or geography. Through our open, secure, and reliable solutions, we empower customers to accelerate growth, optimize cost, mitigate risk and continually evolve to meet their changing needs.
A Truly global organization with offices in 42 countries worldwide, with an employee base of approximately 10,000 employees. We work with 9,000 customers, including 48 of the top 50 banks globally. Through our software, we’re constantly stretching boundaries to do more for our customers. We are proud to be an organisation where our vision, values and cultural beliefs are not just shared, but are lived by our people globally and where recognition is part of each and every day
Job Description
The Digital Experience & Personalization Specialist assists and contributes to the development, project management, and successful implementation of personalization programs on the Finastra.com portfolio of sites, with the objective to increase awareness, engagement, and demand generation. This role collaborates and partners with key stakeholders across Finastra's Central Marketing and Business Unit teams.
Responsibilities:
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Work with relevant internal Central Marketing and Business Unit stakeholders to capitalize on Finastra.com personalization opportunities
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Manage and execute personalization programs and initiatives aligned with strategic goals
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Identify segments and audiences to test/personalize against
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Plan, create, manage, execute and optimize personalization activity, including creative/content production, scheduling, A/B testing and MVT
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Manage analytics and insights for personalization; real-time optimization of personalization activity, and feeding insights into future planning
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Seamlessly align with Finastra's marketing automation function, campaign teams, product teams and web team
Qualifications
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1+ years experience of web content and/or personalization, driving strong results/ROI, preferably in B2B
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3rd party agency management
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Proficient with web personalization applications
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Proficient with GA4
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Working knowledge of automation and CRM platforms (i.e. Marketo)
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Experience managing multiple internal stakeholders
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Detail-oriented and organized, with the ability to prioritize a variety of tasks and meet deadlines
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Strong written and verbal communications skills
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A creative flair
- Willing to work US hours
Top Skills
What We Do
At Finastra our purpose is to unlock the power of finance for everyone & redefine finance for good. We’re the orchestrator of open finance; building and delivering innovative, next-generation technology on our open Fusion software architecture and cloud ecosystem. We’re one of the world’s largest FinTechs, working with over 9,000 customers including 90 of the top 100 banks globally.
We’re creating a pioneering open platform that’s disrupting the financial industry, changing how financial software is developed and used. We believe in collaboration for innovation, to unlock the potential of people, businesses and communities. We have an unmatched portfolio of financial software and deliver mission critical solutions for financial institutions of all sizes, on premises or in the cloud. Our open architecture and platform approach embrace a wide ecosystem of partners and co innovators. Together we're leading the way in which applications are written, deployed and consumed in the world of financial services.
Our people mission is to be the most loved and inclusive fintech company in the world; a mission we take seriously. DE&I factors into everything we do and every decision we make as a business. When you join Finastra, you open up a world of possibilities. With us, you can supercharge financial institutions, big tech and fintech while also building a more inclusive finance industry.
We believe our people thrive when given the opportunity to be their authentic selves and we trust our people to work how, when and where they want; this is OPENworking. Our 2+ policy provides the perfect mix of focused work at home, coupled with the meaningful connection that comes from in person collaboration, coaching and community. We're rolling out a new programme where our people take as much leave as they need; we do not count vacation days and we trust our people to work in a way that suits them, when it suits them.
Come join the future of Fintech, and make your world. OPEN.
