At Coface we make trade happen everyday
Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.
With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.
Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.
Shape the future of trade with us. Join our Happeners!
Job DescriptionMISSION:
The Digital Communications Specialist is responsible for strengthening the company’s digital presence, driving brand visibility, and supporting business growth across Asia Pacific through high-quality content, channel management, and data-driven digital campaigns. This role partners closely with regional and local marketing teams, commercial teams, and subject-matter experts to deliver impactful digital communications aligned with brand, business strategy, and customer needs.
MAIN RESPONSIBILITIES:
Key Responsibilities
1. Digital Content & Storytelling
- Develop, write, and edit high-quality digital content (articles, social posts, videos, infographics, emails) tailored for CFOs, CEOs, risk managers, brokers, partners, and internal audiences
- Localize and adapt global content for APAC markets where appropriate
- Ensure all content aligns with the company’s brand, tone of voice, and messaging pillars
2. Social Media & Channel Management
- Manage regional social media channels to increase engagement, brand visibility, and thought leadership
- Build and maintain a consistent social calendar supporting key products (Trade Credit Insurance, Business Information, Collections) and key moments (economic updates, events, reports)
- Coordinate with markets to amplify regional/global campaigns
3. Digital Campaigns & Lead Support
- Plan and execute digital marketing and communication campaigns across multiple channels.
- Collaborate with performance marketing teams to drive targeted awareness and lead-generation activities
- Monitor campaign performance, optimize content, and provide recommendations for continuous improvement
4. Executive Visibility & Internal Communications
- Support regional executive visibility program by drafting LinkedIn posts
- Prepare internal communication materials, newsletters, and leadership messages to strengthen employee engagement and connection to strategy
5. Analytics, Insights & Reporting
- Track digital KPIs (reach, engagement, traffic, conversions) and produce monthly and quarterly dashboards.
- Monitor industry trends, competitor activities, and digital best practices to identify optimisation opportunities.
- Use data insights to improve content and digital strategy across the region.
6. Stakeholder Collaboration
- Work closely with local marketers, commercial leaders, subject-matter experts, and global teams to ensure alignment and consistency.
- Support regional events, webinars, and reports with digital communication plans and post-event digital amplification.
Key Skills & Competencies
- Excellent writing, editing, and storytelling skills with a strong grasp of B2B audience needs.
- Solid understanding of social media, digital content formats, and analytics.
- Ability to simplify complex topics (economic, risk, financial) into clear, engaging messages.
- Strong project management skills; able to manage multiple priorities across 14 markets.
- Proactive, creative, detail-oriented, and comfortable working in a fast-paced regional environment.
- Ability to partner effectively across geographies, cultures, and functions.
- Bachelor’s degree in Communications, Marketing, Journalism, or related field.
- 3–6 years of experience in digital communications, content creation, or social/digital marketing (B2B or financial services preferred).
- Experience managing corporate social media accounts, digital campaigns, and content production.
- Familiarity with analytics tools (e.g., LinkedIn analytics, Google Analytics, social listening tools).
- Experience in APAC markets and/or matrix organizations is a strong advantage.
- Fluent in English; additional languages is a strong advantage.
- Flexible working model after the 1st month
- Great place to work: central and brand-new offices
- Opportunities to learn: 450Euro budget every year for training, languages platform, e-learning platform, dedicated development program…
- Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
- Health care
