Demand Generation Specialist

Summary

Job description

Demand Generation

• Develop and execute integrated demand generation strategies to generate MQLs, SQLs, and drive new business with existing customers.

• Plan, execute, and optimize multi-channel campaigns across digital, social media, email, content syndication, webinars, and traditional advertising.

• Collaborate with content creators, internal stakeholders, and 3rd-party vendors to produce compelling campaign content and lead magnets.

• Manage and monitor marketing program performance in close cooperation with internal teams and external partners.

• Identify opportunities to improve marketing effectiveness through audience targeting, funnel optimization, and enhanced campaign processes.

• Maintain a campaign measurement framework, including KPIs aligned to the demand generation funnel for both acquisition and expansion.

• Report regularly on campaign performance, marketing ROI, and funnel progression; recommend optimization strategies.

• Develop and manage content assets such as web copy, blogs, landing pages, banners, and email templates with support from internal or agency creative teams.

• Manage marketing automation tools and CRM platforms to support lead nurturing, scoring, and sales alignment.

• Utilize and track marketing budgets effectively, ensuring cost efficiency and maximum impact.

• Ensure campaign and contact data is updated and maintained in the CRM system.

• Collaborate with HQ and global teams to align campaigns with product priorities and best practices.

• Conduct research on local market needs and buyer behavior to inform targeting, messaging, and cross-sell/upsell strategies.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Knowledge and proficiency as well as min. 5 to 8 years’ hands-on experience in digital marketing, marketing programs in the B2B segment, with a focus on demand generation, lead management processes, reporting and marketing systems.

• Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.

• Expertise and demonstrated track record in defining, implementing, and optimizing lead management processes and related reporting and analytics.

• Strong understanding of digital marketing channels and strategies (e.g., SEO, SEM, social media, email marketing, and paid advertising).

• Excellent analytical skills, with the ability to interpret data and draw actionable insights.

• Experience with A/B testing and optimizing campaigns based on data-driven insights.

• Results-driven with a very strong ability to analyse quantitative data to determine program effectiveness, ROI, forecasting - a unique blend of business, marketing, and technical acumen.

• Proficient in Microsoft Excel and web analytics tools.

• Detail-oriented, metric and results driven, with strong analytical skills.

• Ability to travel as required.

#LI-PY1 #LI-Hybrid #mid-senior

Benefits

• Comprehensive health insurance: Coverage that includes dental care, to keep you at your best
• Gym perks: Subsidized gym membership to release endorphins at one of Singapore’s premium gyms

• Team sprit & recognition: Regular cohesive, team-events that bring everyone together
• Time to recharge: Generous leave policies for vacations and all of life’s big moments

• Modern office perks: Award-winning facilities that recharges the body, mind and soul
• Centrally located: Located right in the heart of Singapore’s CBD, amidst greenery and mouth-watering food options

• Hybrid work culture: Remote work arrangements that balance personal commitments and face/face time with co-workers
• Fuel your growth: Access to world-class learning platforms and development opportunities

Primary location

Additional locations

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