Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
We are Insider, the world’s first Integrated Growth Management Platform that is loved by marketers crafting experiences for the world’s most renowned enterprise brands. We help enterprise brands connect customer data across channels, predict future behavior with AI, and individualize experiences.
We are looking for a talented Customer Marketing Manager, APAC to own and execute our Customer Marketing efforts in one of our fastest-growing regions. You will be responsible for animating and growing our Growth Makers Club customer community across the Asia Pacific, crafting unique customer experience programs and events from our Singapore office, and working closely with Sales, Customer Success, Product, and Marketing teams.
Objectives of this Role
- Define, plan, and launch customer marketing activities to engage and grow our “Growth Makers Club” customer community in the region. These activities include webinars, customer meet-ups, product launches, VIP dinners, customer advisory boards, and more!
- Develop strong, trusted, and long-term relationships with C Level/power users/key decision makers at our clients, with a proven trusted advisor position
- Identify and engage with ambassadors to deliver customer advocacy in your regions, including testimonials, case studies, speaking engagements, referrals, and reviews.
- Manage execution of cross-sell and up-sell campaigns within our customer portfolio, partnering with sales and customer success to achieve annual renewal and expansion goals.
- Work with our Content Team to produce marketing collaterals, helping clients throughout the customer lifecycle, including implementation, renewal, and upsell.
- Initiate new programs and initiatives to engage and delight our growing customer base.
Daily and Monthly Responsibilities
- Develop and implement marketing activities to support the overall customer marketing program, including webinars, direct mailings, enablement, newsletters, emails, and events.
- Work with our Content Team to produce marketing collaterals, helping clients throughout the customer lifecycle, including implementation, renewal, and upsell.
- Drive the best customer experience by aligning and monitoring programs across all customer touch points.
What we expect from you
- 4+ years of experience in B2B marketing; technology or software/SaaS industry is preferred.
- 2+ years of proven success in a program or project management role
- Previous experience in customer marketing, customer experience is a plus
- Previous experience in customer success or other customer-facing role is a plus
- Passion for driving customer engagement and turning customers into advocates.
- Ability to lead and execute effective cross-channel integrated campaigns (e.g. events, direct mail, email, webinars, digital, etc.).
- Excellent time management and organization skills with strong attention to detail
- Ability to work with remote team members and multiple stakeholders across various departments.
- Experience with CRM and Marketing Automation Software like HubSpot or similar is a plus.
Hold on! Life’s a two-way road! Here’s what you’ll enjoy while spending time with us (perks, anyone?)
- Mens sana in corpore sano! You’ll enjoy delicious and healthy lunches, dinners, and afternoon snacks. Plus coffee and tea handy!
- We offer many hard and soft skills training to help you improve and challenge yourself thanks to our Learning & Development team.
- You’ll have access to Udemy’s business plan, where you can choose over 10,000 courses to satisfy your hunger for knowledge.
- You’ll have space to share your skills and even deliver training and workshops if you wish. Sharing is caring!
- We’ll provide you with a paid Spotify account subscription, so you can cozy up in your headset cocoon whenever you want.
- You’ll have a chance to work in an international, diverse, and inclusive environment
- You’ll be part of an industry that’s shaping the future of customer experiences.Still not sure? Just ask Google.
- You’ll be part of one of the most caring communities out there.
Now, a little bit about us
- We’ve been featured in the Gartner Magic Quadrant for Multichannel Marketing Hubs 2020 and became the #1 leader on G2Crowd’s Mobile Marketing Software Grid with a 4.7/5 rating based on 100% user reviews, 17 quarters in a row.
- Our new category (Growth Management Platform) was backed by Sequoia Capital, one of the most prestigious venture capital funds in the world and recently we’ve closed our Series C round in a round led by Riverwood Capital.
- We were listed in 100 Hottest startups by WIRED magazine and our CEO and Co-Founder, Hande Cilingir, was ranked one of the top 5 women CEOs outside the US
- We partner with over 800 industry powerhouses including UNIQLO, Singapore Airlines, Marks & Spencer, Estée Lauder, Virgin, Samsung, Carrefour, Dominos, Toyota, Newsweek, Avon, MediaMarkt, AVIS, Allianz, BBVA, IKEA, and CNN.
- We have offices in 25 regions, including Indianapolis, London, Paris, Singapore, Tokyo, Hong Kong, Seoul, Sydney, Helsinki, Barcelona, Dubai, Moscow, Warsaw, Taipei, Jakarta, Manila, Wellington, Istanbul, Kiev, Ho Chi Minh City, Bangkok, Brussels, Amsterdam, Luxemburg, Ankara, and Kuala Lumpur.
Is this position made for you?
So let’s talk! We’re curious bugs and can’t wait to get to know you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
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