JOB DESCRIPTION:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
Primary Function:
- The Customer Marketing Executive is responsible for the execution of trade initiatives in support of the achievement of commercial objectives: successful development and deployment of POSM, promotions, and in-store activations, and relevant analysis to review current initiative effectiveness and identify future opportunities.
- A team player, the ideal candidate will work closely with internal trade and marketing teams, and with agency partners, to drive identified outcomes.
Major Responsibilities:
- Support the development of Customer Marketing Strategy to help achieve sales and distribution objectives
- Seamlessly implement execution plans based on trade initiatives aligned with brand & retail strategy
- Develop promotion strategy with proper action standards and measurement criteria
- Support channel strategies by developing relevant and impactful POSM
- Support launch of all NPI
- Assist in the deployment and management of PG’s and in-Store Activation Teams
- Implement category management and retailer-specific initiatives
- Track, manage and forecast spend within assigned budgets
- Manage and work with agencies and vendors to ensure effective execution of POSM, promotions, and activations consistent to aligned brand and retail strategy
- Collaborate with the Trade Sales team to flawlessly execute trade initiatives
- Ensure brand integrity across business channels, delivery of consistent brand messaging and effective implementation of marketing assets
Requirements:
- Bachelor's degree with specialization in Business/Marketing
- Minimum 1 year of experience in marketing (customer/trade/brand marketing), within FMCG or Retail industry
- Excellent verbal and written communication, presentation, decision-making and negotiation skills
- Critical thinking, analytical abilities, problem-solving skills, and a strong attention to detail
- Strategic thinking ability with emphasis on sound tactical decision making
- Strong ability to prioritize and manage/lead multiple projects simultaneously
- Strong personal leadership, self-starter attitude, and takes initiative
- Ability to work collaboratively with internal and external customers and partners
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:Sales Support & Administration
DIVISION:ANI International Nutrition
LOCATION:Singapore > Singapore : DUO Tower
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:No
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
