Implement sales strategies in restaurants and bars, drive consumer engagement, manage key accounts, analyze market trends, and support trade marketing activities.
- Implement Strategy to grow top line & drive Consumer Engagement in L3F with Accounts in the Leading & Premium Restaurants, Cocktail Bars, Cafes and / or Hotel segments:
- Perform sales calls in assigned outlets to drive distribution, visibility & rotations of PRS Portfolio as well as to build and maintain relationship with key stakeholders
- Actively Prospect new outlets to in the assigned channel sub-segments
- Plan and execute both sales & trade marketing activities to drive sell-through in outlets (volume, net sales & contribution margins)
- Recommend investment framework for outlets to achieve distribution, visibility & activation targets with focus brands
- Support contract negotiations, within investment guidelines to optimize profitability for PRS
- Onboard new outlets on Easy24 and ensure Easy24 adoption by all current outlets
- Process backend sales claims for contracted outlets
Specific Focus on Accounts:
- Conduct quarterly business reviews with top Key Accounts identified
- Review performance and develop bespoke action plans with identified gaps/risks/ opportunities.
- Drive L3F excellence: responsible for execution of PVA plans in identified outlets through taking charge of negotiation with outlets and implementation in the L3F
- Evaluate the effectiveness of activities carried on and provide recommendations on future improvements of ROI
- Be the Internal expert of the channel sub-segment enabling planning & analysis activities
- Consolidate market intelligence on key competitors’ activities, consumer consumption trends in outlets, outlet opening/closing and trade news.
- Key point of liaison internally for marketing on the roll-out of brand activities: identify outlets targets for nationwide consumer promotions, key branding activities, etc.
- Key point of liaison internally with Trade Marketing on Trade Marketing Calendar of brand activities: plot promotional Calendar with the Trade and Marketing team, etc.
- Assist Channel Sales Lead in actively planning and managing A&D linked to the contracts in the channel (Cash sponsorship)
Job Posting End Date:
Target Hire Date:
2025-05-17
Target End Date:
Top Skills
Easy24
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