The CRM Manager will oversee Email, SMS, and Loyalty marketing campaigns, collaborating with teams to build customer segments, execute automation, optimize customer journeys, and analyze campaign performance metrics. They will ensure campaign alignment with business objectives and share insights on marketing best practices.
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About the Job
We are currently seeking a meticulous CRM & Loyalty Manager to support our team in managing Email, SMS, and Loyalty. Working both to evolve the strategy in these important areas and implement daily workflow. This role is key to our customer engagement, particularly our VIP’s but also supports our growth in brand awareness and ultimately sales.
Responsibilities
- Collaborate with our growth and brand teams to develop and refine overall strategies for Email, SMS, and Loyalty marketing to ensure alignment with Coco & Eve’s business objectives, goals, and priorities.
- Own the EDM channel, including its execution strategy and providing strategic recommendations for improvements.
- Partner with the brand team to ensure clear and accurate email briefing, and work closely with the design team to deliver the right visuals.
- Build customer segments/cohorts, execute automation, and optimize customer journeys.
- Develop strategies for scheduling automation, segmentation, and ad-hoc communications across Email, SMS, and Loyalty channels.
- Manage weekly reporting decks and analyse campaign performance metrics. Including regular testing on content and copy to always improve performance.
- Stay up to date with Email and SMS marketing best practices, sharing insights and learnings with the broader marketing team regularly.
- Optimize Email and SMS programs through ongoing testing of creative elements, copy, timing, offers, targeting, and more.
- Coordinate campaign launches with internal and external stakeholders to ensure timely and consistent execution.
- Own the Loyalty Program within the brand, relaunching its value to the wider team and the customer base and driving best practice along each element of the program.
- Hold responsibility for the Yotpo review platform, partnering with CX on replies and monitoring and powering up the further usage of reviews throughout our marketing channels.
Your Profile
- 4+ years of combined professional experience in CRM, Email, and SMS marketing.
- Extensive experience in email deployment and a strong understanding of QA processes. Ideally with deep knowledge in 1 or more ESP platforms.
- Proficiency in HTML/CSS coding for email and familiarity with responsive design.
- Solid knowledge of email best practices and deliverability standards.
- Solid experience in running successful loyalty programs for a brand.
- Superior project management skills with keen attention to detail.
- Ability to provide strategic recommendations backed by data insights.
- Strong team player with the ability to contribute creative ideas to the organization.
- Excellent verbal, interpersonal, and written communication skills.
- Exceptional command of the English language.
- Capacity to anticipate needs, innovate, and excel in a fast-paced environment.
- Positive attitude, collaborative mindset, and a proactive approach to solving problems.
Top Skills
CSS
HTML
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