CRM Executive

Job Title

Job Description

So, who are we?

We're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

Your role in the Team's Success

Join our APAC+ME Divisional team, working with best-in-class communications and CRM technology stacks to drive our ambition to produce client-driven, tailored and personalised communication that will help transform IG’s client experience. Be part of a team that wants to revolutionise the way we communicate with our clients.

What you'll do

• Develop and execute CRM strategies, tailoring campaigns for product launches and customer retention.
• Map out and enhance customer journeys, identifying key touchpoints and areas for improvement.
• Implement personalised, data-driven lifecycle campaigns.
• Analyse customer data to generate insights and track campaign effectiveness through reports and dashboards.
• Work cross-functionally with marketing, sales, product development and customer support to ensure cohesive customer experiences.
• Gather and analyse customer feedback, making actionable recommendations to improve satisfaction.
• Track key metrics and continually optimise CRM communications

What you'll need for this role

• A minimum of 5 years communications experience with a core focus on operational delivery using data & marketing automation tools
• Experience in CRM strategy, particularly in financial services or FinTech
• Expertise in SalesForce Marketing Cloud, data-driven CRM, HTML and journey creation.
• Ability to translate customer insights into actionable CRM Improvements
• Proficiency in MarTech roadmaps and multi-channel execution
• An understanding of key CRM engagement metrics, and how to measure, test and optimise journeys and emails/SMS/push
• A strong, creative thinker, who is innately inquisitive, with the ability to make the complex simple
• Excellent communication skills – the ability to communicate effectively with both technical and non-technical colleagues and stakeholders
• Self-motivated and organised– the ability to manage your own time and task list effectively

How we work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm
• Think Big: Focus on the problems that most impact commercial outcomes
• Champion the client: Understand and prioritise client's needs
• Deliver at pace: Push for fast, sustainable growth;
• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

The Perks

Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

In addition to salary and bonus, we offer a wider range of benefits including:

• Flexible working hours and work-from-home opportunities
• 20 days of Annual Leave per financial year (carry forward or sell-off up to 5 days), additional one day for every year of completed service, capped at 23 days
• Medical plans including dental cover
• Two volunteering days per year
• One day of birthday leave per year
• Gym/Fitness reimbursement, IG pays a contribution of SGD 60/month for fitness or gym membership costs
• Global Share Purchase Plan, allows you to invest into a share plan and receive 1 free matching share for every two shares you purchase

Learn more about the Perks here!

Join us for this exciting journey. Apply now!

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