Own end-to-end CRM campaign execution for rider and driver audiences across push notifications, email, and in-app channels. Build audience segments, triggers, and lifecycle journeys; coordinate targeting, copy, and schedules; run A/B tests; monitor performance; and produce reporting and dashboards. Partner with marketing, engineering, and the Mercury platform team to improve tooling, validate measurement, and optimize acquisition, retention, and resurrection campaigns.
About the Role
This CRM Executive role sits at the center of how Gojek SG communicates with riders and drivers, owning end-to-end execution of push, email, and in-app campaigns across both audiences. This role was restructured to combine the roles of both rider and driver comms to become the primary owner of CRM execution for both sides, working closely with the Mercury platform team on tooling and with Marketing on campaign strategy. In the first six months, success looks like fully owning the Mercury platform comms set up, building reporting rigour that surfaces what’s working, and becoming the go-to person for CRM execution across the team.
What you will do
- Set up and launch push notification, email, and other in-app campaigns for rider and driver audiences
- Build and maintain audience segments, triggers, and lifecycle journeys for acquisition, retention, and resurrection
- Facilitate targeting logic, comms copies and send schedules with the marketing team
- Run A/B and multivariate tests on messaging, timing and audiences
- Monitor daily campaign performance, analyse results, and flag issues quickly
- Produce regular performance reports and deep-dive into what works and what doesn’t
- Work with the Mercury CRM platform team on tooling improvements and feedback
- Use queries and BI tools to build dashboards and validate campaign measurement
What you will need
- 2–3 years of experience in CRM or lifecycle marketing, ideally in a consumer app, marketplace, or on-demand business
- Hands-on experience with a CRM or engagement platform (e.g. Braze, CleverTap, MoEngage, or an in-house tool)
- Strong analytical skills, with proficiency in Excel/Google Sheets and basic SQL
- Experience with A/B testing and interpreting results with statistical rigour
- Strong written communication, able to explain data clearly to non-analytical stakeholders
- Detail-oriented, comfortable managing many live campaigns at once
- Curious and hypothesis-driven, with a habit of testing rather than assuming
- Collaborative, comfortable pushing for changes with engineering and platform teams
About the Team
I set the direction for the team and review at key points to keep things on track, while the team has room to discuss, offer their own point of view, and shape how things get done. We stay close to business performance and move quickly when the data calls for it, alongside workstreams that run on a set cadence, so the role suits someone who’s comfortable balancing planned work with fast-moving priorities. It’s an open environment: if someone has a logical idea for doing something differently, we’re happy to try it rather than defaulting to how it’s always been done.
About GoTo Group
GoTo is the largest digital ecosystem in Indonesia. GoTo's mission is to 'empower progress' by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy.
The GoTo ecosystem provides a wide range of services, including mobility, delivery, payments, financial services, and technology solutions for merchants. The ecosystem also provides e-commerce services through Tokopedia and banking services through its partnership with Bank Jago.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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