CRM Associate Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

• Develop and manage our loyalty marketing and CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives

• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey

• To design loyalty, incentives, user marketing programs (cross-sell, upsell) to generate more higher value users

• To ensure the quality of our customers, Retention and Loyalty Program

• Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance and customer consent requirements

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Requirements

• Minimum 5 years of experience in marketing, with a strong focus on customer retention, loyalty programs, or lifecycle marketing within the OTA or e-commerce industry

• Proven track record of developing and executing successful retention strategies that drive measurable business results

• Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling

• Excellent project management and communication skills, with the ability to influence stakeholders at all levels of the organization

• Demonstrates a strong sense of ownership, responsibility, and commitment

• Passionate about delivering exceptional customer experiences and fostering long-term loyalty

• Familiarity with CRM software (e.g., Braze, SFMC) is a plus

• Experience in HTML is a plus

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!